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What to know about evaluating your valuables


Whatever you’ve collected or inherited over the years — whether it’s jewellery, family heirlooms or luxury watches — it’s important to keep track of the value of your possessions. Most people visit a local antique shop or dealer to determine how much their collectibles are worth. While there are a number of methods you can use to assess your valuables, visiting a certified and accredited appraiser and buyer, such as The Gold Avenue, is really your best bet.

If you want to sell your valuable possessions, you need to determine their fair market value (or how much someone would be willing to pay for them today). For insurance purposes, you need to know the retail value of your possessions (or how much it would cost to replace them).

Sentimentality determines whether the item is worth much more than its sentimental value. In order to determine their value, it is imperative that you do your due diligence before selling or insuring your collectibles. Remind yourself what is important to you at the time – if you need to free up money for something important, and your valuables have a low sentimental value, then it makes sense to try and get as much for them as possible. You should always choose a transparent, trustworthy team of people who come with a solid reputation.

How do you know who to turn to when you have valuables you need to sell? You should consider a few key factors. We’ve outlined them below:

Specialised expertise

Many gold buyers or valuables appraisers don’t have deep expertise required in every field of valuable you might have. For example diamond evaluators are quite specific, which is why at Gold Avenue we use GIA-certified diamond buyers. We also have a team with in-depth knowledge of gold jewellery and South African Krugerrands.


If an appraiser or buyer is coming to your home, would you be concerned with your privacy and security? Only a few companies address this concern. It’s important to know that if you decide to visit us in person, or whether you prefer for us to come and evaluate your items in the comfort of your own home, we are transparent, trustworthy and take your security seriously.


For some, discretion is key. There are different reasons why people choose to let go of their valuables, and this reason is for them alone. The Gold Avenue treats everyone who walks through our doors with complete discretion and respect. This, for us, is standard practise.

If you have any questions about the process of evaluating your luxury or valuable items, we are always happy to assist. Reach out at any time and we’ll be happy to turn your valuables into instant cash.