Key takeaway: What you are paid for a Krugerrand in Johannesburg comes down to four things: the size of the Krugerrand, the live international gold price, the rand, and what the trade is paying for Krugerrands that particular day. The Gold Avenue prices on all four, explains the figure before you decide, and pays by immediate EFT once you accept. Valuations carry no obligation.
This page covers what your Krugerrands are worth in Johannesburg and how the offer is built. The national process, the documents and the bank buyback comparison are in our guide on how to sell Krugerrands in South Africa.
What your Krugerrands are worth today
A Krugerrand is not valued the way a piece of jewellery is. Jewellery is priced off its fine gold content once refining costs come out. A Krugerrand is a recognised bullion product with a known gold content, so it trades much closer to the gold price itself and there is nothing to refine.
The Gold Avenue values Krugerrands against the current live international gold price, together with prevailing local trade prices and the amount our established trade customers are prepared to pay on that particular day. Those last two matter more than most sellers expect. Two buyers reading the same gold price can still make different offers, because they are selling into different places.
The gold price and the rand exchange rate move continuously, so the value of a Krugerrand can change from one day to the next. Any offer reflects the market at the moment of the transaction, which is why no honest buyer can quote you a firm rand figure over the phone before seeing what you have.
What affects the offer on your Krugerrands
- Size. A half is priced on its own share of an ounce, not rounded down against you. Same for quarters and tenths.
- The live gold price and the rand. Both move all day. A quote given on Monday is not a quote on Thursday.
- Bullion or proof. Proof Krugerrands in their presentation boxes are assessed as proofs. Say so before the assessment starts, and never clean or polish them.
- Trade demand on the day. What dealers are actively paying for Krugerrands changes with local supply.
- How many you have. Bring everything in one visit. Identifying what you have is part of the free valuation.
Every Krugerrand size bought
The Gold Avenue buys Krugerrands in 1oz, half ounce, quarter ounce and tenth ounce, singly, in full sets, or mixed together. Bullion and proof are both bought. If you are not sure which sizes you are holding, bring them all and they will be identified and priced individually at no charge.
How selling your Krugerrands works
Four steps, and most sellers are done in ten to fifteen minutes.
- Get in touch or walk in. Walk-ins are welcome in business hours. You can also book by phone, WhatsApp, email, the website or social media, and booking gets you directions with photographs of the entrance, the parking and the lift before you arrive.
- Your Krugerrands are assessed. A Purchasing Consultant weighs and verifies each one on the desk in front of you using Niton XRF equipment and dedicated verification tools. Nothing leaves your sight and there is no back room.
- You get an offer, and the reasoning behind it. You are told how the figure was reached before you decide. The valuation is free and carries no obligation, so you are free to take the number and leave.
- You are paid. Your details go onto an iPad, you sign a one page Sale Agreement electronically, and payment goes out by immediate EFT with immediate clearance across participating South African banks. Cash is available subject to compliance and the cash held on the premises, and larger cash amounts need a few business days’ notice.
Returning clients whose details are already on record are often paid in under five minutes.
What to bring
Your South African ID, passport or valid South African driver’s licence, and proof of your banking details. A registered buyer will always ask for identification. Any buyer who does not is a buyer worth walking away from.
Why sell your Krugerrands to The Gold Avenue
- Obligation free valuations. Find out what you are holding without committing to sell it.
- Paid before you leave. Immediate EFT on acceptance, not once it clears at their end.
- Assessed in front of you. Your Krugerrands stay on the desk between you and the consultant.
- Registered and traceable. A registered second-hand goods dealer under the Second-Hand Goods Act, registered with the National Credit Regulator and with FICA, a member of the Second-Hand Dealers and Pawn Board, and a member of the Jewellery Council of South Africa.
- A real trading history. Founded in April 2022 and more than 3,000 clients served since, with a 5.0 rating on Google. Founder Trent Saldsman was a Finalist in the Absa Eric Ellerine Entrepreneur Award in 2024.
Our guide to gold dealers in Johannesburg sets out the different types of buyer and how to compare them.
Selling Krugerrands safely in Johannesburg
Deal only at a registered buyer’s premises, or through an appraisal that the buyer arranges. Never hand Krugerrands to a stranger who will pay once they have checked them. Do not announce on social media or in community groups that you are selling. Keep everything in its tubes or capsules and carry it discreetly. Prefer immediate EFT into an account in your own name, and if you need cash, give notice so it is ready inside a secure building. More on how the process protects you is on our safety page.
Where to sell in Johannesburg, and what if you cannot travel
The Gold Avenue buys from sellers across Johannesburg and Gauteng from Office 804, 8th floor, Illovo Point, 68 Melville Road, Illovo, Sandton, 2196. The building is AAA grade with boom-controlled access, underground parking, 24 hour CCTV and guarding, and every assessment happens in a private consultation room rather than over a counter.
If travelling in is not practical, home and office appraisals are arranged across Gauteng and secure couriers for sellers further out. Krugerrands are assessed the same way wherever that happens, payment is by immediate EFT once you accept, and if you decline they are returned to you.
If you need money now but expect to want your Krugerrands back later, ask about a Buyback Agreement, explained on our Krugerrands page. The Gold Avenue buys them and pays you, and you may buy them back on an agreed date at a price set upfront. While the agreement runs they are held as insured stock in a safe.
Frequently asked questions
How much will I get for my Krugerrands in Johannesburg?
It depends on the size you hold, the live international gold price, the rand on the day, and what the trade is paying. Because all of those move, a firm figure is only given once your Krugerrands have been assessed. The valuation is free and you are under no obligation to accept it.
Do you buy half and quarter Krugerrands?
Yes. Half, quarter and tenth ounce Krugerrands are bought alongside full ounces, each priced on its own gold content.
Do I need an appointment?
No. Walk-ins are welcome in business hours. Booking gets you directions with photographs and a room ready when you arrive. Saturdays are by pre-booked appointment only.
How long does it take?
Approximately ten to fifteen minutes from assessment through to payment. Returning clients are often done in under five.
How will I be paid?
Immediate EFT with immediate clearance across participating South African banks, or cash subject to compliance and the cash available on the premises. Larger cash amounts need a few business days’ notice.
Can I sell Krugerrands I inherited?
Yes, provided you can identify yourself and account for how they came to you. Bring your identification and anything you have documenting the estate.
Get your Krugerrands valued
Call 010 109 0080, WhatsApp 076 393 5429, email sales@thegoldavenue.co.za, or book a free valuation. Office 804, 8th floor, Illovo Point, 68 Melville Road, Illovo, Sandton, 2196. Open Monday to Thursday 08:00 to 17:00, Friday 08:00 to 16:00, Saturday by pre-booked appointment only, closed Sundays and public holidays.
Trent Saldsman is the Founder and Managing Director of The Gold Avenue, the gold, diamond, Krugerrand and luxury watch buyer he established at Illovo Point, Sandton in April 2022, and a Finalist in the Absa Eric Ellerine Entrepreneur Award 2024. He built The Gold Avenue as a secure, professional and transparent alternative to the traditional pawn-and-gold-buying trade, and works with an extensive local and international dealer network to pay sellers more competitively for their gold, diamonds and watches.