Key takeaway: “Jewellery” and “jewelry” are the same word with the same meaning. “Jewellery” is the British and South African spelling, “jewelry” is the American spelling, and both are correct. Both describe ornaments worn on the body, such as rings, necklaces, bracelets and earrings, and in South Africa you write “jewellery”.
Neither spelling is wrong. This page also covers something you will not find in a dictionary: the purity marks stamped on South African gold jewellery and what they tell you when you come to sell it.
Jewelry or jewellery: which spelling is correct?
Both. The difference is regional, not a matter of right and wrong.
- Jewellery (double l, “-ery”) is the British spelling, used in the United Kingdom, South Africa, Australia, New Zealand, Ireland and much of the Commonwealth. South African English follows British conventions, so this is the standard form here.
- Jewelry (single l, “-ry”) is the American spelling, used in the United States. It follows the same pattern as “colour” becoming “color” and “traveller” becoming “traveler”.
Because so much of what South Africans read online is written for the American market, “jewelry” appears constantly. If you are writing for a South African, British or Australian reader, use “jewellery”. If you are writing for an American reader, use “jewelry”. Either way, be consistent within one piece of writing.
What does jewellery mean?
Jewellery means decorative items worn on the body: rings, necklaces, chains, pendants, bracelets, bangles, earrings, brooches, cufflinks and similar pieces. It is typically made from precious metals such as gold, platinum and silver, and often set with diamonds or gemstones, but the word covers costume pieces in base metal and glass too. “Jewelry” means exactly the same thing. There is no version of the word that means only expensive pieces or only cheap ones.
The quality distinction people sometimes try to hang on the spelling actually lives in other words. “Fine jewellery” is made from precious metals and genuine stones. “Costume” or “fashion jewellery” is made from base metals, plated finishes and imitation stones. Both terms take either spelling.
Where the word comes from
Both spellings come from the same root. English took the word from the Old French “joel” or “jouel”, meaning a plaything or a delight, which became the English “jewel”. “Jewellery” and “jewelry” are then the collective nouns built on “jewel”: the jeweller’s craft and the things it produces. The British form kept the doubled “l” and the longer “-ery” ending; the American form simplified both.
Jewels vs jewellery, jeweller vs jeweler, and “jewelery”
Several related words follow the same split, and one common misspelling does not belong to either side:
| Word | British and South African | American | Meaning |
|---|---|---|---|
| The collective noun | jewellery | jewelry | Ornaments worn on the body, taken together |
| A single piece or stone | jewel | jewel | One precious stone, or one ornament; spelled the same everywhere |
| The plural of jewel | jewels | jewels | Several stones or pieces; “jewellery” itself is a mass noun and does not normally take a plural |
| The person | jeweller | jeweler | Someone who makes, repairs or sells jewellery |
| Set with stones | jewelled | jeweled | Decorated with jewels |
| “Jewelery” | misspelling | misspelling | A common typo that mixes the two forms; not standard in either |
So “jewels vs jewellery” is a question of one versus many: a jewel is a single stone or piece, jewellery is the collective term. You would say “she wore three jewels” or “she wore her jewellery”, not “her jewelleries”.
What is the difference between jewellery and ornaments?
“Ornament” is the broader word. An ornament is anything added purely for decoration, on a person, a building, a Christmas tree or a mantelpiece. Jewellery is the specific category of ornament that is worn on the body and made to last, typically from precious metal. All jewellery is ornamental; most ornaments are not jewellery. In everyday South African English, “ornaments” on their own generally means decorative objects for the home, and “jewellery” means what you wear.
The purity marks you will see on South African jewellery
Here is the part of the spelling question that has real money attached. However the word is spelled on the receipt, the value of a gold piece comes from its gold content, and the first clue to that is the purity stamp, typically inside a ring shank or on a clasp or tag. In South Africa the marks follow the international fineness system:
- 375 means 9ct gold: 375 parts per thousand pure gold.
- 585 means 14ct gold.
- 750 means 18ct gold.
- 916 means 22ct gold.
- 999 means 24ct, effectively pure gold.
You will also see the carat written directly (“9ct”, “18K”) on older and imported pieces. Two cautions. First, a stamp is a claim, not a test. Stamps can be worn away, mis-struck, or applied to plated items, which is why we confirm purity with a Niton XRF gold analyser rather than reading the mark. Second, a piece with no stamp at all can still be solid gold. We buy gold jewellery from 9ct to 24ct, hallmarked or not, including broken and damaged pieces, and the analyser settles the question either way. If you want to check a piece yourself first, read how to check if gold is real.
Selling jewellery, however you spell it
Whether a piece was bought overseas, inherited unlabelled or came from a Sandton jeweller with a certificate, it is valued the same way. A Purchasing Consultant weighs the piece, tests the purity, examines any diamonds with professional testers, and prices the gold content against the live international spot price and the stones against the trade market. The offer is free, explained, and carries no obligation. If you accept, you are paid by immediate EFT or cash, subject to ID, compliance and the cash available on the premises, and the whole visit typically takes 10 to 15 minutes.
We are a member of the Jewellery Council of South Africa and a registered second-hand goods dealer under the Second-Hand Goods Act. If your piece is mostly about the stones, our diamond jewellery page explains how diamonds are assessed. For a plain guide to the process, read sell jewelry for cash.
Frequently asked questions
Does the spelling on a receipt or certificate change what a piece is worth?
No. Value comes from the tested gold content, the diamonds and stones, the condition and the demand for the piece, all measured against the live market. The spelling on the paperwork has no effect on the offer.
Is “jewelery” a word?
No. It is a common misspelling that blends the British and American forms. Use “jewellery” in South Africa and “jewelry” in the United States.
Can I sell gold jewellery that has no hallmark?
Yes. A missing or worn stamp does not change what the metal is, and the Niton XRF analyser reads the purity from the gold itself. We buy gold from 9ct to 24ct, hallmarked or not, including broken and damaged pieces.
Do I need the receipt or certificate to sell a piece?
No. The piece is weighed and tested in front of you, so the offer does not depend on paperwork. Bring the receipt or certificate if you have it, because the description is useful, along with your SA ID, passport or SA driver’s licence and proof of banking details.
Sell your jewellery at The Gold Avenue in Illovo, Sandton
Walk in or book ahead. Booked clients get step-by-step directions with photos of the entrance, parking and lift. In a private, air-conditioned consultation booth your pieces are weighed and tested in front of you and the offer is explained. There is no obligation. Bring your SA ID, passport or SA driver’s licence and proof of banking details, as every purchase is completed under FICA.
The Gold Avenue, Office 804, 8th floor, Illovo Point, 68 Melville Road, Illovo, Sandton, 2196. Open Monday to Thursday 08:00 to 17:00, Friday 08:00 to 16:00, Saturday by pre-booked appointment only, Sunday and public holidays closed.
Call 010 109 0080, WhatsApp 076 393 5429, or book a free jewellery valuation online.
Written by Trent Saldsman, Founder and Managing Director, The Gold Avenue.
Trent Saldsman is the Founder and Managing Director of The Gold Avenue, the gold, diamond, Krugerrand and luxury watch buyer he established at Illovo Point, Sandton in April 2022, and a Finalist in the Absa Eric Ellerine Entrepreneur Award 2024. He built The Gold Avenue as a secure, professional and transparent alternative to the traditional pawn-and-gold-buying trade, and works with an extensive local and international dealer network to pay sellers more competitively for their gold, diamonds and watches.