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Which Watches Have The Most Value?

Breitling luxury watch

When it comes to choosing a watch, you want one that’s stylish, reliable and has high value. But which watches have the most value? It can be hard to know what makes a watch worth its cost. In this article we’ll explore all the aspects of a wristwatch that contribute to its overall value – from aesthetics to functionality.

Are you looking for something classic that will stand the test of time? Or do you prefer modern designs with cutting edge technology? There are so many options out there, but only some offer true lasting value. We’ll look at both designer and non-designer brands, as well as up-and-coming trends in luxury watches.

Let’s take a closer look at how to find watches with maximum value!

Rolex watches


Rolex is one of the most sought-after watch brands in the world. It’s renowned for its classic, timeless design and precision craftsmanship. Its pieces are highly valued by collectors and investors alike, with some models selling for hundreds of thousands of Rands. The value of Rolex watches comes from their history, quality materials, and rarity.

The Oyster Perpetual Submariner model is perhaps the most iconic example of a Rolex timepiece. With a black dial and steel bracelet, it’s been considered an essential piece since its introduction in 1953. This style has consistently increased in price over time due to its popularity among celebrities, athletes, and other influential figures.

Other popular models include the Datejust series, which was introduced in 1945 as the first wristwatch to display both date and time functions simultaneously on its dial. As well as being aesthetically pleasing with sleek lines and elegant styling, these watches also feature durable parts that make them water resistant up to 330 feet (100 metres).

All these features combine to make Rolex watches worthy investments. They can be passed down through generations or resold at a premium because they hold such high value in terms of design excellence and technical innovation – making them even more desirable for collectors looking for something special.


Moving on from Rolex, Omega is another watch brand that has held a special place in the hearts of collectors for many years. Known for its precision and reliability, Omega watches have become increasingly sought-after as timepieces with an impressive resale value. Boasting iconic designs like the Speedmaster Professional Moonwatch and Seamaster Diver 300M collection, it’s no wonder why so many people are devoted to this luxury Swiss brand.

Omega watches come in various styles ranging from classic dress watches to sporty dive models. Each piece is crafted with exceptional quality materials such as stainless steel, titanium or 18K gold, making them ideal investments over time. The company also produces limited edition pieces which can be worth even more than regular versions due to their rarity and collectability. With all these features combined, it’s easy to see why Omega watches are some of the most valuable out there today.

When looking at secondhand prices for used Omega watches, you’ll find that they hold up quite well – sometimes reaching half or even more of their original retail price when sold again on the market. This makes them great purchases if you’re looking for something with good long-term value. Of course, how much each individual watch is worth will depend on condition and other factors like age and authenticity.

Overall, given their timeless design, superior craftsmanship and strong resale values, it’s not hard to understand why Omega watches remain one of the most desirable items among enthusiasts worldwide.

Patek Philippe

Patek Philippe is one of the most renowned watchmakers on the market, with a long and distinguished history. Founded in 1839, it has been producing some of the world’s finest timepieces for over 180 years. Its watches are highly sought after by collectors, due to their craftsmanship and timeless design elements. Patek Philippe models range from classic dress watches to technical chronographs, all featuring distinctive details that help them stand out in any collection.

The brand is also known for its commitment to quality, attention to detail and use of only the best materials available. This ensures each watch produced will last for generations and retain its value over time. In addition, many vintage models have become extremely rare and valuable as they were made in limited numbers or discontinued shortly after their initial release. Consequently, these pieces can command astonishing prices at auction houses like Sotheby’s and Christie’s when they come up for sale.

In terms of collectability, Patek Philippe watches are among the most sought-after on the secondary market. Many collectors feel there is no substitute for owning an original piece from such a prestigious manufacturer – especially if it comes from a notable series or limited edition run. From simple designs to complex complications, Patek Philippe has something for everyone – regardless of budget or taste preferences.

No matter what kind of watch you’re looking for, chances are high you’ll find something special with Patek Philippe – providing you with lasting value far into the future!

Audemars Piguet

Audemars Piguet is one of the world’s most renowned watchmakers, and its watches are highly sought after. They have a long history of craftsmanship that dates back to 1875, when Jules-Louis Audemars and Edward Auguste Piguet first opened their workshop in Le Brassus, Switzerland. The company has since become known for its unique designs, luxurious materials, and intricate mechanisms.

The brand produces some of the highest quality watches on the market today. Their Royal Oak collection features iconic octagonal bezels set with precious stones such as diamonds or sapphires. Other collections include more minimalistic designs made from stainless steel or titanium. All models feature sophisticated movements produced by Audemars Piguet’s own workshops.

Because of their superior quality and timeless style, many collectors consider these watches to have great value over time. In fact, vintage pieces often fetch higher prices at auctions than they did when new due to their rarity and desirability. Even modern versions can appreciate significantly if properly maintained and stored correctly.

Given the high level of craftsmanship involved in making an Audemars Piguet watch, it’s no surprise that they command top dollar among luxury timepieces. With proper care, owners can enjoy them for years while also being assured of having a valuable item in their possession should they decide to sell it down the line.


Cartier is another well-known name in the watchmaking industry, offering a wide range of stylish watches with high intrinsic value. From classic timepieces to modern designs, Cartier’s portfolio features something for everyone. The brand has released significant models such as Santos de Cartier and Tank collections that have become iconic over the years. These pieces are crafted from durable materials like stainless steel and rose gold, making them valuable investments. Additionally, Cartier often releases limited edition versions of its most popular models which can be extremely hard to find and therefore may fetch higher prices on the secondhand market.

The brand also offers a selection of luxury jewellery watches that feature precious stones or diamonds set into their cases or straps. These exquisite timepieces offer unparalleled elegance and sophistication while still being practical enough to wear every day. Furthermore, they tend to hold their resale values better than other types of watches due to their scarcity and desirability among collectors.

In terms of pricing, Cartier watches typically cost more compared to their competitors but this reflects the quality craftsmanship and timeless design associated with the house. Moreover, when it comes to repairs or servicing, Cartier will use genuine parts ensuring your watch remains in top condition for many years down the line. All in all, buying a piece from this renowned marque is an excellent way to add some enduring style along with substantial value to your collection of timepieces.


Breitling is a Swiss luxury watchmaker famous for its highly accurate chronometers and aviator watches. The company has been producing high-quality watches since 1884, making them one of the oldest watchmakers in Switzerland. Breitling produces some of the most sought-after timepieces on the market, with prices ranging from several thousand Rands to well over R1000,000. Breitling watches are known for their classic styling and precision engineering, which makes them extremely valuable investments.

The brand’s flagship model is the Navitimer, which was originally developed in 1952 as a pilot’s watch due to its reliable movement and clear dial design that made it easy to read during flight operations. Today, there are numerous different versions available including quartz models and limited editions with precious gemstones set into the case or bezel. There are also special edition pieces created by collaborations between Breitling and other brands such as Bentley Motors and Omega SA.

In addition to their traditional mechanical movements, Breitling has also innovated modern technology like their Calibre 01 movement – an integrated self-winding chronograph mechanism that provides superior accuracy compared to standard mechanical movements found in many other premium watches. This exacting attention to detail ensures that each piece meets the highest standards of quality control before leaving the factory.

Overall, Breitling offers excellent value when considering both craftsmanship and price point; they’re sure to provide lasting value for any collector looking for a timeless piece of horological history.


Hublot is a Swiss watchmaker renowned for its luxurious timepieces. It was founded by Carlo Crocco in 1980 and has since become an iconic brand, known for its stylish designs and high-end craftsmanship. Its watches are made from the finest materials such as gold, diamonds, titanium and ceramic. They also feature innovative technologies like movement construction, which sets them apart from other competitors.

These features make Hublot watches highly sought after by collectors and luxury connoisseurs alike. Their prices can range from 75 thousand Rands to hundreds of thousands depending on the model. This means that they have some of the most valuable timepieces available on the market today.

In addition to their value, Hublot watches offer exceptional quality and reliability; each piece is individually crafted with attention to detail using top-notch components. The company also offers excellent customer service and warranties so you know your investment will last many years into the future.

Overall, Hublot produces some of the best watches around – ones that are sure to retain or even increase in value over time due to their superior design and technology. These timepieces provide a timeless elegance that makes them stand out from other brands, making them well worth every penny spent.


Moving on from Hublot, Jaeger-LeCoultre is a luxury watchmaker with an impressive collection of timepieces that hold immense value. Founded in 1833, the Swiss manufacturer has been crafting exquisite pieces for nearly two centuries. Their watches feature intricate designs and details, crafted to last for generations. Whether you’re looking for classic elegance or modern sophistication, Jaeger-LeCoultre offers something for everyone.

The Reverso line is one of their most iconic collections and features luxurious reversible cases adorned with diamonds or gemstones. The face can be flipped over to reveal a second dial featuring complications such as moonphase indicators or tourbillons — perfect for those who want both function and fashion. Other popular models include the Master Ultra Thin Moon 39mm which boasts a sleek design and precise quartz movement, as well as the Geophysic Universal Time which combines an elegant look with advanced technology like GPS synchronisation.

For those seeking timelessness, there’s nothing quite like a vintage piece from this storied brand. From pocket watches dating back to the 1800s to mid-century dress watches, these timepieces are sure to stand out from the crowd and increase in value over time. Many collectors seek out rare models that were only produced in limited numbers — making them highly sought after by aficionados worldwide.

Jaeger-LeCoultre proves that craftsmanship still matters when it comes to watches – each one handcrafted with precision and artistry down to the tiniest detail. With its long history of excellence, it’s no surprise that these pieces retain their worth even decades later – making them a worthwhile investment for any collector or enthusiast alike.


Panerai watches are some of the most valuable on the market. They have a long history and their design is iconic, making them sought after by many collectors. The first Panerais were designed in Florence in 1860 for the Italian Royal Navy – they needed an invulnerable watch that could withstand deep sea dives. Since then, Panerai’s popularity has grown exponentially and there are now several collections available worldwide.

The Luminor collection is one of the most popular among collectors due to its classic look and robust construction. It features a special crown guard system, which provides extra protection against knocks or shocks whilst keeping water out of the case. There are also plenty of options within this range such as different dials, straps and materials used to suit individual tastes.

Another highly desirable series from Panerai is the Radiomir 1940 line – it was originally created for commandos operating during World War II but has since become extremely popular with fans of vintage-style timepieces. These models feature a cushion shaped case housing an elegant black dial with luminous numerals and markers, giving it a unique appearance that stands out amongst other luxury watches. Additionally, these models come equipped with reliable mechanical movements so you can be sure your investment will last for years to come.

Overall, Panerai makes some of the most sought after luxury watches around today; their designs combine modern technology with traditional craftsmanship to create pieces that offer both style and reliability at an affordable price point – making them a great choice for anyone looking to invest in something truly timeless!

Iwc Schaffhausen

IWC Schaffhausen has a rich history of creating high-value watches. Founded in 1868, the Swiss watchmaker is renowned for its precision engineering and timeless design. IWC’s timepieces are built to last and have become highly sought after by collectors due to their impressive craftsmanship and value retention over time.

The brand’s iconic models include the Pilot’s Watch, Portugieser, Da Vinci and Ingenieur collections. Each of these designs boasts classic features such as stainless steel cases, scratch resistant sapphire crystal glass faces, water resistance up to 120 metres, self-winding movements with 42 hour power reserves and luxury leather straps.

In addition to the aesthetic appeal of IWC watches, they also offer excellent resale values when kept in good condition. For this reason, many people purchase them as long-term investments due to their ability to retain value over time. This makes them an attractive option for those looking for a watch that will appreciate in worth throughout the years.

Overall, IWC Schaffhausen offers some of the most valuable pieces on the market today – both aesthetically and financially speaking. Their precise engineering ensures each piece stands out from other brands while offering unrivalled performance and longevity which allows it to remain an object of desire for generations to come.


To conclude, it’s clear that there are many luxury watches on the market with high value. Whether you’re looking for a timeless classic or something more modern and trendy, there is an option out there for everyone. Rolex, Omega, Patek Philippe, Audemars Piguet, Cartier, Hublot, Jaeger-LeCoultre, Panerai and IWC Schaffhausen all provide excellent timepieces of great quality and value.

For some people investing in one of these iconic brands may be too expensive but they offer tremendous returns when selling them later on down the line. It’s important to do your research before making any kind of purchase so that you can make sure you get the most bang for your buck. Consider factors such as material used in production and design to help narrow down which watch will give you the best return on investment.

At the end of the day, no matter what style or brand you choose when buying a watch – whether it’s luxurious or not – it should always reflect who you are as a person. So take your time to find the perfect watch that fits both your needs and budget!