COLLATERAL-BACKED LOANS
GET CASH WHEN YOU NEED IT
Our collateral-backed loan service gives you immediate access to cash of up to R10M.
At The Gold Avenue, we focus on building long-term relationships through trust, discretion and professional service. We offer fair valuations against qualifying collateral, with clear terms discussed upfront so you know exactly what to expect.
All collateral is securely stored in our vault, giving you peace of mind that your item is safe and fully insured while in our care. We understand that needing quick access to cash can be stressful, which is why we aim to make the process simple, efficient and respectful from start to finish.
Payment can be issued via EFT or cash once everything has been approved.
Accepted forms of collateral:
- Luxury Watches
- Gold Coins
- Kruggerrands
- Diamonds
- Diamond Jewellery
- Gold and Jewellery
Contact our Team
Call our TGA team on
+27 76 248 5677 or fill out an online form and tell them what you want to sell.
Details of collateral
Book an appointment, so we can evaluate your collateral items.
loan agreement
Our team will draw up a loan agreement against your collateral items for you to accept and sign.
store your item
Your items will be sealed and stored in a secure facility.
get your money
You get your money and will be issued with a copy of the loan agreement.
COLLATERAL-BACKED LOANS
WHY CHOOSE THE GOLD AVENUE?
- FAST PAYMENTS INTO YOUR BANK ACCOUNT
- FAIR VALUE AGAINST YOUR COLLATERAL
- SIMPLE AND EFFICIENT PROCESS
- CLEAR TERMS DISCUSSED UPFRONT
- SECURE STORAGE OF YOUR ITEM
- A TRUSTED TEAM FOCUSED ON LONG-TERM CLIENT RELATIONSHIPS
we accept
Accepted forms of collateral
Whether you need quick cash for a personal or business venture, The Gold Avenue offers a fair and honest loan service. We grant short-term loans against various movable assets and facilitate the process within 15 minutes.
Krugerrands
Watches
Gold Jewellery
Diamonds and diamond jewellery
reviews
loyal Customers
Charles V
★★★★★ Rated 5 out of 5
“They offered me the best price for my Krugerrands, made the payment immediately”
Nadia M
★★★★★ Rated 5 out of 5
"Really the only way to go when selling your jewellery. Aside from giving me an excellent price, the transaction was completed within 20 minutes.”
Thando Q
★★★★★ Rated 5 out of 5
“Dealing with The Gold Avenue was a seamless experience. During a challenging time after a medical emergency, their service was efficient and fast, and their team’s positivity was much appreciated .”
Claire O
★★★★★ Rated 5 out of 5
“I was unsure where and how to sell the luxury watch that I received as a gift but didn’t really like. The Gold Avenue made the process quick and easy, and I got a better price than expected. The appraiser came to my house, and the deal was done within two days."
reviews
loyal Customers
5.0
Based on 367 reviews
powered by Google
Luca Krummeck
3 days ago
They are so warm welcoming and amazing when it comes to their knowledge. They DO NOT CHEAT TOU in any wayyy song you want full price for your gold. Come here!! They are so kind. I 1000% believe that the gold avenue (Trent) is the best person to go to for gold.
Drashia Chetty
4 days ago
khalo khanyo
6 days ago
Avikar Kissun
7 days ago
Hermantha Pillay
7 days ago
Such an easy process!
Ben Fonnix
7 days ago
Absolutely amazing pricing and service from Trent. Highly recommend. After getting quotes from many places , he was the best and most transparent on all dealings.
Josh Singh
2 weeks ago
Excellent service and customer centricity
Quinten Fuchs
3 weeks ago
Excellent and professional service, they assisted very quickly and friendly.
Would recommend 100%
Would recommend 100%
Shaun Leal
3 weeks ago
Very through, very professional and top class. Thanx Trent for the amazing service and high level of professionalism. Would 100 percent recommend to anyone wanting to sell gold.
Ashley Morgan
3 weeks ago
I recently sold a few gold items to Gold Avenue and couldn't be happier with how smoothly it went. It was absolutely great dealing with Jamie! She was professional, took the time to explain the valuation process clearly, and gave me a highly competitive payout. It’s great to find a business you can actually trust. Will definitely return.
M N
3 weeks ago
I had an excellent experience selling my jewellery with Jaime. From start to finish, she was professional, knowledgeable, and transparent throughout the process. She took the time to explain everything clearly, made me feel comfortable, and provided outstanding customer service. The transaction was smooth, efficient, and handled with integrity. I highly recommend Jaime to anyone looking for a trustworthy and professional jewellery buyer. Thank you for making the experience so easy and pleasant!
Sadia Khan
3 weeks ago
Efficient, fair and lovely to deal with it. Incredibly professional and helpful.
Kapil Chunilall
3 weeks ago
Very helpful and friendly
Moniece Viljoen
3 weeks ago
Amazing service, would highly recommend for anyone
Belinda Wilson
4 weeks ago
Wonderful dealing with such a professional company, Trent is compassionate when having to give up precious items. A safe and secure environment. I will only use The Gold Avenue.
Naomi van Eck
4 weeks ago
Very professional, friendly and easy to deal with. Thank you for making me feel at ease. Excellent service.
shanice ngondo
4 weeks ago
Wonderful experience.Very professional and friendly staff.🙏
Katherine Botha
1 month ago
Mohammed Yasin Hoosen
1 month ago
MAHLAKU HLAYISANE
1 month ago
Khataza Selina
1 month ago
Corné Meyer
1 month ago
Caryl Kolk
1 month ago
Very safe environment and wonderful people. I have sold jewellery there twice and the service has been exceptional. Fair evaluations and great advice. I would highly recommend.
Jonathan Currie
1 month ago
Quick, discreet and professional service from Trent. Highly recommend the Gold Avenue.
RecircleSA6
1 month ago
The service was excellent, efficient, and fast. Negotiations were handled fairly, and the environment was very comfortable throughout the process. A big thumbs up to Trent for the outstanding service—highly recommended! service was - Ronald
Celine Cruse
1 month ago
My experience at the Gold Avenue was amazing. Everything was done by the book. Transparent , very quick and completely professional. Thank you
Kana Kana
1 month ago
It was nice doing business with your company today.
Carel van Heerden
2 months ago
Excellent service!!
Friendly and professional handling of the transactions and I was offered 10% more than what others offered me!
It was truly a lovely experience!!
Thank you!
Friendly and professional handling of the transactions and I was offered 10% more than what others offered me!
It was truly a lovely experience!!
Thank you!
Matan Atias
2 months ago
They bought my gold and provided the most professional service! Highly recommend
Andre Snell
2 months ago
Ni'mat Joosab
2 months ago
Megan Naidoo
2 months ago
Trent was really open and honest during the whole process. He has excellent customer service skills and was really helpful. Thanks so much guys. Payment processing is immediate and hassle-free.
Oratilwe Zamantungwa Makgale
2 months ago
Aforika Trading
2 months ago
Highly professional and friendly service from start to finish. The process was quick, seamless, and completely transparent, with a satisfying payout. Truly hassle-free — I would definitely recommend them. Special thank you to Trent Saldsman
Bafana Max
2 months ago
Best price in town left happy good service definitely will be back
Thando Mhlanga
2 months ago
Great service
Pompi Pompi
2 months ago
Best deal ever
Lungii Nkosi
2 months ago
THE BEST !! I cannot stress this enough. 10/5
kgotso Hoaeane
2 months ago
Qaqamba Tom
2 months ago
Absolutely amazing service! Professional and efficient!
Wandile Dube
2 months ago
Incredible service. Trent was extremely helpful and quick with everything.
Angelique Venter
2 months ago
Best waiting service and excellent service
Cindy Dippenaar
2 months ago
Very excellent services
Thank you
Thank you
krokedil
2 months ago
Amazing service
Yulia Brand
3 months ago
I became a widow recently and unfortunately I had to sell few gold peaces to support us.i was extremely nervous before I went in .I don't know why but in my mind I was expecting a Greek guy with thick gold necklace and gold ring on each finger.i was preparing that no matter what I know about gold prices he will trick me with lowest price possible 🤗The joke was on me because it was the sweetest lady came to greet me and invite me to her office.Everything was above board.i had few questions and she answered them patiently and put me at ease.My only regret is that I didn't ask her her name.Few of the peaces had sentimental value and I'm so grateful that she handled them with care .
Thank you so much for making the hole experience comfortable and pleasant.i would definitely recommend The gold venue to family and friends.
Kindest regards
Yulia
Thank you so much for making the hole experience comfortable and pleasant.i would definitely recommend The gold venue to family and friends.
Kindest regards
Yulia
james rex
3 months ago
Nikhir
3 months ago
Great experience with Trent, quick and efficient service!
Rowan V.d merwe
3 months ago
Amazing service, super friendly. Quick and efficient. 100% recommend.
lebogang ramafoko
3 months ago
Great place to visit, honest review and great price for valuable items.
Was assisted by Trent and such a nice person, gave me a great deal and we sealed it off.
Was assisted by Trent and such a nice person, gave me a great deal and we sealed it off.
Perpetua Shinya
3 months ago
Tammy Van der Walt
3 months ago
Shalendran Naiker
3 months ago
Very quick, efficient, secure, great value!
Craig Wilson
3 months ago
The Gold Avenue Illovo was a pleasure to deal with. Trent our consultant was very informative, respectful and accommodating.
The process was simple, smooth and honest. Will be recommending to friends and using again!!
The process was simple, smooth and honest. Will be recommending to friends and using again!!
Jade Jorge
3 months ago
Very professional, quick and easy and very knowledgeable. Pleasant experience.
Godfrey Chisero
3 months ago
Tatenda Makosa
3 months ago
Jason Knight
3 months ago
I recently sold some gold and had a really great experience. The service was professional, transparent, and efficient from start to finish. Everything was clearly explained, and I felt confident I was getting a fair price. The process was quick and hassle-free, and Trent were friendly and helpful throughout. I would definitely recommend them to anyone looking to sell gold.
Amelia Gideon
3 months ago
The service was great...my help was very friendly and professional.. I definitely recommend it..
Yolande Jetten
3 months ago
An absolute pleasant experience was very sercure, clean and amazing human to deal with. Highly recommended!!
Barry de Blocq
3 months ago
Trent was friendly while maintaining a professional approach to the sale of my Kruger Rand. Although it only took around five minutes to make a direct payment into my bank account, the invitation to enjoy a cup of coffee while I waited was most welcome.
emmanuel manthate
3 months ago
Incredible service with all the evaluations done in front of you.
Del Forno Heathway
3 months ago
Definitely a 5 star experience, very helpful
Chadd Medalie
3 months ago
There is no one better than Gold avenue.
The staff and Trent are always willing to go an extra mile.
Extremely good pricing. Very professional. Paid within minutes.
The staff and Trent are always willing to go an extra mile.
Extremely good pricing. Very professional. Paid within minutes.
Nathan Brizee
3 months ago
Lovely lady assited me at The Gold Avenue and gave me the best possible price. Very secure premises.
Cassie
4 months ago
Thank you Trent and team for your excellent service. You went above and beyond my expectation. Absolute 💯 honesty and integrity with my transaction. Regards Carol
Joshua Aube
4 months ago
CORA WILLIAMS
4 months ago
Trent was Absolutely professional and yet personable. Security conscious to the enth degree. Office is situated in very secure area including safe parking. There was no pressure to sell and valuation was quick and seamless. Would recommend The Gold Avenue to anyone
Shasturi Chetty
4 months ago
Gold Avenue has been an amazing experience. They have a safe environment, are professional and offer the best price.
Lauretta Naude
4 months ago
Have reveived excellent service for the last 3 years.
Highly recommend
Highly recommend
Kylie Reed
4 months ago
They were so good to me. They handled me with kindness and grace and gave me an honest and amazing price on my jewellery. I highly recommend coming here. You will be safe and taken care of with the utmost grace and compassion. Thank you guys again so much.
Manish Keshav
4 months ago
Petunia “Lebza”
4 months ago
Trent was so helpful. Best service I have ever experienced. Got a good offer and the money was instant. Thank you for excellent service 🙌
Cebisile Nkosingiphile
4 months ago
Great service.
The process was quick and the customer service was just excellent.
The process was quick and the customer service was just excellent.
sanele nkosi
4 months ago
Talya Smith
4 months ago
Had such a positive experience with Gold Avenue. Their integrity truly sets them apart. Their offices are welcoming and located in a secure building with safe parking. I felt completely at ease throughout the entire process. The service felt personal and thoughtful. I would highly recommend them to anyone looking to sell their luxury items.
Allen Padayachee
4 months ago
Great experience, Trent is awesome!
Koburt Naidu
4 months ago
Extremely professional with exceptional service. Was a great experience.
Firoza Hafeji
4 months ago
Great service
Zineera Buccas
4 months ago
Thank you so much we appreciate the great service
Thank you trent
Thank you trent
Aamer Hafeji
4 months ago
Excellent service from Trent best to work with
OSAMA MOHAMED
4 months ago
Very friendly
Taylor Robertson
4 months ago
Trent was a great help. Gave an amazing offer and very professional. Would definitely recommend
christoff bezuidenhout
4 months ago
Great service! I'd definitely be back again.
Andre Potgieter
5 months ago
Very professional and friendly people
Don Heller
5 months ago
It was nice
Marcy Bielu
5 months ago
It was a good experience . Very efficient
Kay-La Boshoff
5 months ago
Very clean and professional. Will definitely come back if we come across more gold. Also, free coffee
Barry Barnard
5 months ago
Friendly and professional, appreciated the advice and the honesty.
Mandy Mashele
5 months ago
Mpho Tsoku
5 months ago
Adrian Venter
5 months ago
I will always choose this establishment; their professionalism, helpfulness, and efficiency are truly commendable. A significant appreciation goes to Jaime, whose presence at the front office speaks volumes about their excellent service.
Lerato Ngwevu
5 months ago
Absolutely phenomenal service. Quick, professional and so informative. I was in and out within 15minuts. Thank you so much Trent for you amazing services and kindness.
Larry- Brandon Sachs
5 months ago
Pieter Joubert
5 months ago
Bronwynne Naidoo
5 months ago
Exceptional service from start to finish.
I had an excellent experience at The Gold Avenue and can confidently recommend them. I worked with Trent, who was professional, calm, and incredibly knowledgeable throughout the entire process.
The space itself is very classy and secure, which immediately put me at ease. The evaluation was done transparently and professionally, with everything clearly explained. I was genuinely surprised (in the best way) by the final valuation — it was significantly higher than I expected.
Payment was immediate, and the overall experience felt respectful, efficient, and trustworthy. If you’re looking for a reputable place to have gold evaluated or sold in Johannesburg, The Gold Avenue is definitely the place to go.
Thank you, Trent and team!
I had an excellent experience at The Gold Avenue and can confidently recommend them. I worked with Trent, who was professional, calm, and incredibly knowledgeable throughout the entire process.
The space itself is very classy and secure, which immediately put me at ease. The evaluation was done transparently and professionally, with everything clearly explained. I was genuinely surprised (in the best way) by the final valuation — it was significantly higher than I expected.
Payment was immediate, and the overall experience felt respectful, efficient, and trustworthy. If you’re looking for a reputable place to have gold evaluated or sold in Johannesburg, The Gold Avenue is definitely the place to go.
Thank you, Trent and team!
Paul Prins
5 months ago
Great customer service. And value for your unwanted jewelry items. Would definately recommend The Gold Avenue to anyone looking to get a fair and informed return on their jewelry.
Hentie Steenkamp
5 months ago
Just wanted to share my awesome experience with you - the service was lightning fast and super professional! 💛 Payment was reflected in my account before I even left the company, which was amazing! 👏 I have already recommend you guys to my familyand friends. Thanks for making it a seamless transaction!
Here's my review 😄:
"⭐️⭐️⭐️⭐️⭐️ Quick, professional service! Payment was in my account before I left. Top-notch experience with The Gold Avenue 💛"
Here's my review 😄:
"⭐️⭐️⭐️⭐️⭐️ Quick, professional service! Payment was in my account before I left. Top-notch experience with The Gold Avenue 💛"
Shwani Mothibi
5 months ago
Annie Brown
6 months ago
The best is the business!
Hanru Kotze
6 months ago
Very professional, helpful and available. Best of all the highest price offered as well.