diamonds
We buy your diamonds & JEWELLERY
At the Gold Avenue we buy all forms of Diamonds and Diamond Jewellery including polished diamonds, diamond rings, diamond earrings, diamond necklaces, diamond tennis bracelets, diamond pendants and diamond brooches. Our team of specialists have over 25 years experience in the diamond industry and hold certificates of accreditation from the GIA (Gemological Institution of America), this allows us to grade your diamonds in the most honest and professional manner whereby you as a client will get the maximum amount of money for your diamond. By giving our clients full transparency during the buying process we weigh all diamonds on a scale in full view of our customers and once we have determined all the factors of your diamond we then put a value to it according to the diamond index and provide immediate payment for your diamond. With us, you can pawn diamonds and pawn diamond jewellery with peace of mind. Call us today for a free evaluation. Exchanging your diamond items for instant cash has never been this easy.
Contact our Team
Contact our TGA team and tell us what you would like to sell. Call, WhatsApp or Chat to us online and describe your luxury items.
Book an appointment
Schedule a suitable valuation time and date with our consultants. We’re conveniently based in Johannesburg at safe and secure premises.
Get an offer
Our expert team will do a valuation within minutes. We believe in long term relationships and returning clients, so we guarantee the best price.
Money in your bank
We make an immediate payment, directly into your bank account. Whether you prefer cash or EFT.
diamonds & jewellery
items we buy
We give you the best prices, guaranteed. Get immediate money in your bank account. Schedule your appointment today for an evaluation and turn your diamonds and diamond jewellery into instant cash.
Diamond chains and diamond necklaces
Diamond rings & diamond engagement rings
Cut diamonds
Krugerrands
Gold Brooches
Gold Chains
Gold Earrings
Gold rings
diamond earrings
The Gold Avenue
brands we buy
Our goal is to do continuous business with returning happy clients. Schedule an appointment with us to get the best price for your luxury items.
our commitment to safety
Watch Before You Visit
For your peace of mind, we’ve prepared a short safety walkthrough video that shows exactly what to expect when visiting The Gold Avenue. From secure parking to entry procedures, we want you to feel fully informed and completely at ease.
reviews
loyal Customers
5.0
Based on 356 reviews
powered by Google
Belinda Wilson
17 hours ago
Wonderful dealing with such a professional company, Trent is compassionate when having to give up precious items. A safe and secure environment. I will only use The Gold Avenue.
Naomi van Eck
2 days ago
Very professional, friendly and easy to deal with. Thank you for making me feel at ease. Excellent service.
shanice ngondo
4 days ago
Wonderful experience.Very professional and friendly staff.🙏
Katherine Botha
7 days ago
Mohammed Yasin Hoosen
7 days ago
MAHLAKU HLAYISANE
1 week ago
Khataza Selina
1 week ago
Corné Meyer
1 week ago
Caryl Kolk
1 week ago
Very safe environment and wonderful people. I have sold jewellery there twice and the service has been exceptional. Fair evaluations and great advice. I would highly recommend.
Jonathan Currie
2 weeks ago
Quick, discreet and professional service from Trent. Highly recommend the Gold Avenue.
RecircleSA6
2 weeks ago
The service was excellent, efficient, and fast. Negotiations were handled fairly, and the environment was very comfortable throughout the process. A big thumbs up to Trent for the outstanding service—highly recommended! service was - Ronald
Celine Cruse
3 weeks ago
My experience at the Gold Avenue was amazing. Everything was done by the book. Transparent , very quick and completely professional. Thank you
Kana Kana
3 weeks ago
It was nice doing business with your company today.
Carel van Heerden
3 weeks ago
Excellent service!!
Friendly and professional handling of the transactions and I was offered 10% more than what others offered me!
It was truly a lovely experience!!
Thank you!
Friendly and professional handling of the transactions and I was offered 10% more than what others offered me!
It was truly a lovely experience!!
Thank you!
Matan Atias
3 weeks ago
They bought my gold and provided the most professional service! Highly recommend
Andre Snell
3 weeks ago
Ni'mat Joosab
4 weeks ago
Megan Naidoo
4 weeks ago
Trent was really open and honest during the whole process. He has excellent customer service skills and was really helpful. Thanks so much guys. Payment processing is immediate and hassle-free.
Oratilwe Zamantungwa Makgale
4 weeks ago
Aforika Trading
4 weeks ago
Highly professional and friendly service from start to finish. The process was quick, seamless, and completely transparent, with a satisfying payout. Truly hassle-free — I would definitely recommend them. Special thank you to Trent Saldsman
Bafana Max
1 month ago
Best price in town left happy good service definitely will be back
Thando Mhlanga
1 month ago
Great service
Pompi Pompi
1 month ago
Best deal ever
Lungii Nkosi
1 month ago
THE BEST !! I cannot stress this enough. 10/5
kgotso Hoaeane
1 month ago
Qaqamba Tom
2 months ago
Absolutely amazing service! Professional and efficient!
Wandile Dube
2 months ago
Incredible service. Trent was extremely helpful and quick with everything.
Angelique Venter
2 months ago
Best waiting service and excellent service
Cindy Dippenaar
2 months ago
Very excellent services
Thank you
Thank you
krokedil
2 months ago
Amazing service
Yulia Brand
2 months ago
I became a widow recently and unfortunately I had to sell few gold peaces to support us.i was extremely nervous before I went in .I don't know why but in my mind I was expecting a Greek guy with thick gold necklace and gold ring on each finger.i was preparing that no matter what I know about gold prices he will trick me with lowest price possible 🤗The joke was on me because it was the sweetest lady came to greet me and invite me to her office.Everything was above board.i had few questions and she answered them patiently and put me at ease.My only regret is that I didn't ask her her name.Few of the peaces had sentimental value and I'm so grateful that she handled them with care .
Thank you so much for making the hole experience comfortable and pleasant.i would definitely recommend The gold venue to family and friends.
Kindest regards
Yulia
Thank you so much for making the hole experience comfortable and pleasant.i would definitely recommend The gold venue to family and friends.
Kindest regards
Yulia
james rex
2 months ago
Nikhir
2 months ago
Great experience with Trent, quick and efficient service!
Rowan V.d merwe
2 months ago
Amazing service, super friendly. Quick and efficient. 100% recommend.
lebogang ramafoko
2 months ago
Great place to visit, honest review and great price for valuable items.
Was assisted by Trent and such a nice person, gave me a great deal and we sealed it off.
Was assisted by Trent and such a nice person, gave me a great deal and we sealed it off.
Perpetua Shinya
2 months ago
Tammy Van der Walt
2 months ago
Shalendran Naiker
2 months ago
Very quick, efficient, secure, great value!
Craig Wilson
2 months ago
The Gold Avenue Illovo was a pleasure to deal with. Trent our consultant was very informative, respectful and accommodating.
The process was simple, smooth and honest. Will be recommending to friends and using again!!
The process was simple, smooth and honest. Will be recommending to friends and using again!!
Jade Jorge
2 months ago
Very professional, quick and easy and very knowledgeable. Pleasant experience.
Godfrey Chisero
3 months ago
Tatenda Makosa
3 months ago
Jason Knight
3 months ago
I recently sold some gold and had a really great experience. The service was professional, transparent, and efficient from start to finish. Everything was clearly explained, and I felt confident I was getting a fair price. The process was quick and hassle-free, and Trent were friendly and helpful throughout. I would definitely recommend them to anyone looking to sell gold.
Amelia Gideon
3 months ago
The service was great...my help was very friendly and professional.. I definitely recommend it..
Yolande Jetten
3 months ago
An absolute pleasant experience was very sercure, clean and amazing human to deal with. Highly recommended!!
Barry de Blocq
3 months ago
Trent was friendly while maintaining a professional approach to the sale of my Kruger Rand. Although it only took around five minutes to make a direct payment into my bank account, the invitation to enjoy a cup of coffee while I waited was most welcome.
emmanuel manthate
3 months ago
Incredible service with all the evaluations done in front of you.
Del Forno Heathway
3 months ago
Definitely a 5 star experience, very helpful
Chadd Medalie
3 months ago
There is no one better than Gold avenue.
The staff and Trent are always willing to go an extra mile.
Extremely good pricing. Very professional. Paid within minutes.
The staff and Trent are always willing to go an extra mile.
Extremely good pricing. Very professional. Paid within minutes.
Nathan Brizee
3 months ago
Lovely lady assited me at The Gold Avenue and gave me the best possible price. Very secure premises.
Cassie
3 months ago
Thank you Trent and team for your excellent service. You went above and beyond my expectation. Absolute 💯 honesty and integrity with my transaction. Regards Carol
Joshua Aube
3 months ago
CORA WILLIAMS
3 months ago
Trent was Absolutely professional and yet personable. Security conscious to the enth degree. Office is situated in very secure area including safe parking. There was no pressure to sell and valuation was quick and seamless. Would recommend The Gold Avenue to anyone
Shasturi Chetty
3 months ago
Gold Avenue has been an amazing experience. They have a safe environment, are professional and offer the best price.
Lauretta Naude
3 months ago
Have reveived excellent service for the last 3 years.
Highly recommend
Highly recommend
Kylie Reed
3 months ago
They were so good to me. They handled me with kindness and grace and gave me an honest and amazing price on my jewellery. I highly recommend coming here. You will be safe and taken care of with the utmost grace and compassion. Thank you guys again so much.
Manish Keshav
3 months ago
Petunia “Lebza”
3 months ago
Trent was so helpful. Best service I have ever experienced. Got a good offer and the money was instant. Thank you for excellent service 🙌
Cebisile Nkosingiphile
3 months ago
Great service.
The process was quick and the customer service was just excellent.
The process was quick and the customer service was just excellent.
sanele nkosi
3 months ago
Talya Smith
3 months ago
Had such a positive experience with Gold Avenue. Their integrity truly sets them apart. Their offices are welcoming and located in a secure building with safe parking. I felt completely at ease throughout the entire process. The service felt personal and thoughtful. I would highly recommend them to anyone looking to sell their luxury items.
Allen Padayachee
4 months ago
Great experience, Trent is awesome!
Koburt Naidu
4 months ago
Extremely professional with exceptional service. Was a great experience.
Firoza Hafeji
4 months ago
Great service
Zineera Buccas
4 months ago
Thank you so much we appreciate the great service
Thank you trent
Thank you trent
Aamer Hafeji
4 months ago
Excellent service from Trent best to work with
OSAMA MOHAMED
4 months ago
Very friendly
Taylor Robertson
4 months ago
Trent was a great help. Gave an amazing offer and very professional. Would definitely recommend
christoff bezuidenhout
4 months ago
Great service! I'd definitely be back again.
Andre Potgieter
4 months ago
Very professional and friendly people
Don Heller
4 months ago
It was nice
Marcy Bielu
4 months ago
It was a good experience . Very efficient
Kay-La Boshoff
4 months ago
Very clean and professional. Will definitely come back if we come across more gold. Also, free coffee
Barry Barnard
4 months ago
Friendly and professional, appreciated the advice and the honesty.
Mandy Mashele
4 months ago
Mpho Tsoku
4 months ago
Adrian Venter
4 months ago
I will always choose this establishment; their professionalism, helpfulness, and efficiency are truly commendable. A significant appreciation goes to Jaime, whose presence at the front office speaks volumes about their excellent service.
Lerato Ngwevu
4 months ago
Absolutely phenomenal service. Quick, professional and so informative. I was in and out within 15minuts. Thank you so much Trent for you amazing services and kindness.
Larry- Brandon Sachs
4 months ago
Pieter Joubert
4 months ago
Bronwynne Naidoo
4 months ago
Exceptional service from start to finish.
I had an excellent experience at The Gold Avenue and can confidently recommend them. I worked with Trent, who was professional, calm, and incredibly knowledgeable throughout the entire process.
The space itself is very classy and secure, which immediately put me at ease. The evaluation was done transparently and professionally, with everything clearly explained. I was genuinely surprised (in the best way) by the final valuation — it was significantly higher than I expected.
Payment was immediate, and the overall experience felt respectful, efficient, and trustworthy. If you’re looking for a reputable place to have gold evaluated or sold in Johannesburg, The Gold Avenue is definitely the place to go.
Thank you, Trent and team!
I had an excellent experience at The Gold Avenue and can confidently recommend them. I worked with Trent, who was professional, calm, and incredibly knowledgeable throughout the entire process.
The space itself is very classy and secure, which immediately put me at ease. The evaluation was done transparently and professionally, with everything clearly explained. I was genuinely surprised (in the best way) by the final valuation — it was significantly higher than I expected.
Payment was immediate, and the overall experience felt respectful, efficient, and trustworthy. If you’re looking for a reputable place to have gold evaluated or sold in Johannesburg, The Gold Avenue is definitely the place to go.
Thank you, Trent and team!
Paul Prins
5 months ago
Great customer service. And value for your unwanted jewelry items. Would definately recommend The Gold Avenue to anyone looking to get a fair and informed return on their jewelry.
Hentie Steenkamp
5 months ago
Just wanted to share my awesome experience with you - the service was lightning fast and super professional! 💛 Payment was reflected in my account before I even left the company, which was amazing! 👏 I have already recommend you guys to my familyand friends. Thanks for making it a seamless transaction!
Here's my review 😄:
"⭐️⭐️⭐️⭐️⭐️ Quick, professional service! Payment was in my account before I left. Top-notch experience with The Gold Avenue 💛"
Here's my review 😄:
"⭐️⭐️⭐️⭐️⭐️ Quick, professional service! Payment was in my account before I left. Top-notch experience with The Gold Avenue 💛"
Shwani Mothibi
5 months ago
Annie Brown
5 months ago
The best is the business!
Hanru Kotze
5 months ago
Very professional, helpful and available. Best of all the highest price offered as well.
Bernice Barnard
5 months ago
We had an excellent experience with Gold Avenue. The service was ethical, transparent, and handled with genuine care. Trent was knowledgeable, fair, and deeply respectful throughout the process. We never once felt pressured or undervalued. Highly recommended.
Christian Landman
5 months ago
I had an excellent experience with Gold Avenue Jewelers. Their honesty truly stands out, they are transparent, trustworthy, and genuinely put the customer first. The staff are incredibly informative and take the time to explain everything clearly without any pressure. Their kindness, professionalism, and attention to detail made the entire experience smooth and enjoyable. I highly recommend
Steven Yin
5 months ago
Highly recommend! I dealt with Trent, the whole process was quick, efficient and safe. Price offered was good, higher than a few other places
matthew tommy
5 months ago
My experience at The Gold Avenue was excellent! Their incredibly knowledgeable, helpful and efficient staff catered to each aspect of my transaction, providing sound advice. The perfect destination for anyone desirous of complete satisfaction! Tommy
Kolean Padayachi Moonsamy
6 months ago
I had a great experience at Gold Avenue. The offices are professional, secure, and easy to find. Trent assisted me during my visit; he was incredibly welcoming and took the time to provide all the information I needed. I definitely recommend them
Jasmin Cloete
9 months ago
What excellent service from Jaime at The Gold Avenue! She was proactive, informative, and incredibly helpful.
She made me aware of several important things regarding gold and diamonds, which really helped me make an informed decision when it came to my jewellery.
Jaime was punctual and professional throughout. I would highly recommend The Gold Avenue — they truly offer the best value for money when it comes to gold and diamonds, and their service is absolutely impeccable!
She made me aware of several important things regarding gold and diamonds, which really helped me make an informed decision when it came to my jewellery.
Jaime was punctual and professional throughout. I would highly recommend The Gold Avenue — they truly offer the best value for money when it comes to gold and diamonds, and their service is absolutely impeccable!
Doreen de klerk
9 months ago
Beautiful office with very attentive staff. Situated on the 8th floor.
Cara Leigh
9 months ago
Despite the very fancy building and good location I was highly disappointed with the price offered and lack of transparency regarding fees and spot price calculations within the consult.
We went to three gold traders in the Sandton and Illovo area, Gold Avenue offered us R20,000 less than their competitor just 5mins down the road. If you don’t do your research you will very likely leave substantially short changed.
We went to three gold traders in the Sandton and Illovo area, Gold Avenue offered us R20,000 less than their competitor just 5mins down the road. If you don’t do your research you will very likely leave substantially short changed.
Neha Taliwantg
10 months ago
It’s a very secure nice place, easy to find with the instructions giving to you by your consultant. My consultant Trent was really amazing and helpful. Recommend highly to anyone trying to sell their gold.
Karenn Hauser
11 months ago
What an absolute pleasure dealing with the professional, transparent and pleasant team at The Gold Avenue. If you're looking for safety, professionalism and all round outstanding service, this is where you want to go.
Especially for ladies who are security conscious and are keen on privacy. I'm happy to say that The Gold Avenue deserves highest recommendations.
Especially for ladies who are security conscious and are keen on privacy. I'm happy to say that The Gold Avenue deserves highest recommendations.
Nancy Makhwathana
11 months ago
The entire transaction from start to finish was seamless. Communication was excellent, and the team was patient, informative, and honest throughout. They made the process simple, quick, and stress-free. I would highly recommend their services to anyone, any day, and I will definitely use them again.
Tamara Sack
12 months ago
I had such a great experience! The service was incredibly professional, efficient, and friendly from start to finish. Everything was clearly explained, and I felt comfortable and taken care of throughout the entire process. It’s rare to find such honesty and transparency these days - highly recommend!
markkrog
1 year ago
Dealt with Trent who was professional and highly competent. Got paid immediately. No mess, no fuss. All round a great experience!
Farzana Khan
1 year ago
Excellent, professional and efficient service.
Consultant Trent was very welcoming, and kind enough to explain all details clearly.
The process was so quick, I was truly amazed.
Highly recommend The Gold Avenue 👌
Consultant Trent was very welcoming, and kind enough to explain all details clearly.
The process was so quick, I was truly amazed.
Highly recommend The Gold Avenue 👌
reviews
loyal Customers
Charles V
★★★★★ Rated 5 out of 5
“They offered me the best price for my Krugerrands, made the payment immediately”
Nadia M
★★★★★ Rated 5 out of 5
"Really the only way to go when selling your jewellery. Aside from giving me an excellent price, the transaction was completed within 20 minutes.”
Thando Q
★★★★★ Rated 5 out of 5
“Dealing with The Gold Avenue was a seamless experience. During a challenging time after a medical emergency, their service was efficient and fast, and their team’s positivity was much appreciated .”
Claire O
★★★★★ Rated 5 out of 5
“I was unsure where and how to sell the luxury watch that I received as a gift but didn’t really like. The Gold Avenue made the process quick and easy, and I got a better price than expected. The appraiser came to my house, and the deal was done within two days."