Safety

your safety is
our priority

At The Gold Avenue, we understand that safety and peace of mind are just as important as the service we provide. That’s why we’ve gone above and beyond to ensure our location is secure, accessible, and trusted by our clients.

Safety

your safety is
our priority

Safety

A Secure,
Professional Environment

Our offices are located on the 8th floor of a reputable, modern commercial building, shared with established law firms and other professional services. The building is situated in a safe area and offers:

On-site security personnel
24/7 surveillance
Controlled access and entry systems
Secure parking with monitored access

our commitment to safety

Watch Before You Visit

For your peace of mind, we’ve prepared a short safety walkthrough video that shows exactly what to expect when visiting The Gold Avenue. From secure parking to entry procedures, we want you to feel fully informed and completely at ease.

reviews

verified by clients like you

We know trust is earned, not given. That’s why we include real testimonials from our clients who’ve had safe, seamless experiences at our office. Your comfort matters to us, and we’re proud of the trust our community places in us.

The Gold Avenue - Sell Diamonds and Valuables for Cash

5.0

Based on 374 reviews

review us on

Lize Swanepoel

3 days ago

Wow, the service from start to finish was amazing, efficient and friendly. Payment was immediate... I am thoroughly impressed. Thanks to Jamie and Trent for your making this a pleasant experience 😁

Jonathan Shahim

4 days ago

Kamani Pillay

5 days ago

It was a pleasant, safe process dealing with The Gold Avenue. Trent was friendly yet very professional. Exceptional customer service!! The best price, ethical and safe unlike other dealers in Johannesburg. I highly recommend that you use The Gold Avenue for a stress-free experience

Earl D

1 week ago

It was very welcoming and the service was excellent 👍🏾

Leoni JANSE VAN RENSBURG

2 weeks ago

The Gold Avenue is definately a brand you can trust. From my first enquiry to the actual sale Trent was very professional and answered all questions truthfully. Would recommend their service anytime!
Thank you!

Rumain Akoob

2 weeks ago

Really easy and kind

Bronwyn Powell

2 weeks ago

Thank you Brent.
Excellent service!!

Priscilla Gcora

3 weeks ago

Luca Krummeck

3 weeks ago

They are so warm welcoming and amazing when it comes to their knowledge. They DO NOT CHEAT TOU in any wayyy song you want full price for your gold. Come here!! They are so kind. I 1000% believe that the gold avenue (Trent) is the best person to go to for gold.

3 weeks ago

4 weeks ago

4 weeks ago

4 weeks ago

Such an easy process!

Ben Fonnix

4 weeks ago

Absolutely amazing pricing and service from Trent. Highly recommend. After getting quotes from many places , he was the best and most transparent on all dealings.

Josh Singh

1 month ago

Excellent service and customer centricity

Quinten Fuchs

1 month ago

Excellent and professional service, they assisted very quickly and friendly.
Would recommend 100%

Shaun Leal

1 month ago

Very through, very professional and top class. Thanx Trent for the amazing service and high level of professionalism. Would 100 percent recommend to anyone wanting to sell gold.

Ashley Morgan

1 month ago

I recently sold a few gold items to Gold Avenue and couldn't be happier with how smoothly it went. It was absolutely great dealing with Jamie! She was professional, took the time to explain the valuation process clearly, and gave me a highly competitive payout. It’s great to find a business you can actually trust. Will definitely return.

M N

1 month ago

I had an excellent experience selling my jewellery with Jaime. From start to finish, she was professional, knowledgeable, and transparent throughout the process. She took the time to explain everything clearly, made me feel comfortable, and provided outstanding customer service. The transaction was smooth, efficient, and handled with integrity. I highly recommend Jaime to anyone looking for a trustworthy and professional jewellery buyer. Thank you for making the experience so easy and pleasant!

Sadia Khan

1 month ago

Efficient, fair and lovely to deal with it. Incredibly professional and helpful.

Kapil Chunilall

1 month ago

Very helpful and friendly

Moniece Viljoen

1 month ago

Amazing service, would highly recommend for anyone

Belinda Wilson

2 months ago

Wonderful dealing with such a professional company, Trent is compassionate when having to give up precious items. A safe and secure environment. I will only use The Gold Avenue.

Naomi van Eck

2 months ago

Very professional, friendly and easy to deal with. Thank you for making me feel at ease. Excellent service.

shanice ngondo

2 months ago

Wonderful experience.Very professional and friendly staff.🙏

Katherine Botha

2 months ago

Mohammed Yasin Hoosen

2 months ago

2 months ago

2 months ago

2 months ago

2 months ago

Very safe environment and wonderful people. I have sold jewellery there twice and the service has been exceptional. Fair evaluations and great advice. I would highly recommend.

Jonathan Currie

2 months ago

Quick, discreet and professional service from Trent. Highly recommend the Gold Avenue.

RecircleSA6

2 months ago

The service was excellent, efficient, and fast. Negotiations were handled fairly, and the environment was very comfortable throughout the process. A big thumbs up to Trent for the outstanding service—highly recommended! service was - Ronald

Celine Cruse

2 months ago

My experience at the Gold Avenue was amazing. Everything was done by the book. Transparent , very quick and completely professional. Thank you

Kana Kana

2 months ago

It was nice doing business with your company today.

Carel van Heerden

2 months ago

Excellent service!!
Friendly and professional handling of the transactions and I was offered 10% more than what others offered me!
It was truly a lovely experience!!
Thank you!

Matan Atias

2 months ago

They bought my gold and provided the most professional service! Highly recommend

Andre Snell

2 months ago

Ni'mat Joosab

2 months ago

Megan Naidoo

2 months ago

Trent was really open and honest during the whole process. He has excellent customer service skills and was really helpful. Thanks so much guys. Payment processing is immediate and hassle-free.

Oratilwe Zamantungwa Makgale

2 months ago

Aforika Trading

2 months ago

Highly professional and friendly service from start to finish. The process was quick, seamless, and completely transparent, with a satisfying payout. Truly hassle-free — I would definitely recommend them. Special thank you to Trent Saldsman

Bafana Max

3 months ago

Best price in town left happy good service definitely will be back

Thando Mhlanga

3 months ago

Great service

Pompi Pompi

3 months ago

Best deal ever

Lungii Nkosi

3 months ago

THE BEST !! I cannot stress this enough. 10/5

kgotso Hoaeane

3 months ago

Qaqamba Tom

3 months ago

Absolutely amazing service! Professional and efficient!

Wandile Dube

3 months ago

Incredible service. Trent was extremely helpful and quick with everything.

Angelique Venter

3 months ago

Best waiting service and excellent service

Cindy Dippenaar

3 months ago

Very excellent services
Thank you

krokedil

3 months ago

Amazing service

Yulia Brand

3 months ago

I became a widow recently and unfortunately I had to sell few gold peaces to support us.i was extremely nervous before I went in .I don't know why but in my mind I was expecting a Greek guy with thick gold necklace and gold ring on each finger.i was preparing that no matter what I know about gold prices he will trick me with lowest price possible 🤗The joke was on me because it was the sweetest lady came to greet me and invite me to her office.Everything was above board.i had few questions and she answered them patiently and put me at ease.My only regret is that I didn't ask her her name.Few of the peaces had sentimental value and I'm so grateful that she handled them with care .
Thank you so much for making the hole experience comfortable and pleasant.i would definitely recommend The gold venue to family and friends.
Kindest regards
Yulia

james rex

3 months ago

Nikhir

3 months ago

Great experience with Trent, quick and efficient service!

Rowan V.d merwe

3 months ago

Amazing service, super friendly. Quick and efficient. 100% recommend.

lebogang ramafoko

3 months ago

Great place to visit, honest review and great price for valuable items.
Was assisted by Trent and such a nice person, gave me a great deal and we sealed it off.

Perpetua Shinya

3 months ago

Tammy Van der Walt

4 months ago

Shalendran Naiker

4 months ago

Very quick, efficient, secure, great value!

Craig Wilson

4 months ago

The Gold Avenue Illovo was a pleasure to deal with. Trent our consultant was very informative, respectful and accommodating.
The process was simple, smooth and honest. Will be recommending to friends and using again!!

Jade Jorge

4 months ago

Very professional, quick and easy and very knowledgeable. Pleasant experience.

Godfrey Chisero

4 months ago

Tatenda Makosa

4 months ago

Jason Knight

4 months ago

I recently sold some gold and had a really great experience. The service was professional, transparent, and efficient from start to finish. Everything was clearly explained, and I felt confident I was getting a fair price. The process was quick and hassle-free, and Trent were friendly and helpful throughout. I would definitely recommend them to anyone looking to sell gold.

Amelia Gideon

4 months ago

The service was great...my help was very friendly and professional.. I definitely recommend it..

Yolande Jetten

4 months ago

An absolute pleasant experience was very sercure, clean and amazing human to deal with. Highly recommended!!

Barry de Blocq

4 months ago

Trent was friendly while maintaining a professional approach to the sale of my Kruger Rand. Although it only took around five minutes to make a direct payment into my bank account, the invitation to enjoy a cup of coffee while I waited was most welcome.

emmanuel manthate

4 months ago

Incredible service with all the evaluations done in front of you.

Del Forno Heathway

4 months ago

Definitely a 5 star experience, very helpful

Chadd Medalie

4 months ago

There is no one better than Gold avenue.
The staff and Trent are always willing to go an extra mile.
Extremely good pricing. Very professional. Paid within minutes.

Nathan Brizee

4 months ago

Lovely lady assited me at The Gold Avenue and gave me the best possible price. Very secure premises.

Cassie

4 months ago

Thank you Trent and team for your excellent service. You went above and beyond my expectation. Absolute 💯 honesty and integrity with my transaction. Regards Carol

Joshua Aube

4 months ago

CORA WILLIAMS

4 months ago

Trent was Absolutely professional and yet personable. Security conscious to the enth degree. Office is situated in very secure area including safe parking. There was no pressure to sell and valuation was quick and seamless. Would recommend The Gold Avenue to anyone

Shasturi Chetty

5 months ago

Gold Avenue has been an amazing experience. They have a safe environment, are professional and offer the best price.

Lauretta Naude

5 months ago

Have reveived excellent service for the last 3 years.
Highly recommend

Kylie Reed

5 months ago

They were so good to me. They handled me with kindness and grace and gave me an honest and amazing price on my jewellery. I highly recommend coming here. You will be safe and taken care of with the utmost grace and compassion. Thank you guys again so much.

Manish Keshav

5 months ago

Petunia “Lebza”

5 months ago

Trent was so helpful. Best service I have ever experienced. Got a good offer and the money was instant. Thank you for excellent service 🙌

Cebisile Nkosingiphile

5 months ago

Great service.
The process was quick and the customer service was just excellent.

sanele nkosi

5 months ago

Talya Smith

5 months ago

Had such a positive experience with Gold Avenue. Their integrity truly sets them apart. Their offices are welcoming and located in a secure building with safe parking. I felt completely at ease throughout the entire process. The service felt personal and thoughtful. I would highly recommend them to anyone looking to sell their luxury items.

Allen Padayachee

5 months ago

Great experience, Trent is awesome!

Koburt Naidu

5 months ago

Extremely professional with exceptional service. Was a great experience.

Firoza Hafeji

5 months ago

Great service

Zineera Buccas

5 months ago

Thank you so much we appreciate the great service
Thank you trent

Aamer Hafeji

5 months ago

Excellent service from Trent best to work with

OSAMA MOHAMED

5 months ago

Very friendly

Taylor Robertson

5 months ago

Trent was a great help. Gave an amazing offer and very professional. Would definitely recommend

christoff bezuidenhout

5 months ago

Great service! I'd definitely be back again.

Andre Potgieter

5 months ago

Very professional and friendly people

Don Heller

5 months ago

It was nice

Marcy Bielu

5 months ago

It was a good experience . Very efficient

Kay-La Boshoff

5 months ago

Very clean and professional. Will definitely come back if we come across more gold. Also, free coffee

Barry Barnard

5 months ago

Friendly and professional, appreciated the advice and the honesty.

Mandy Mashele

5 months ago

Mpho Tsoku

5 months ago

Adrian Venter

6 months ago

I will always choose this establishment; their professionalism, helpfulness, and efficiency are truly commendable. A significant appreciation goes to Jaime, whose presence at the front office speaks volumes about their excellent service.

Lerato Ngwevu

6 months ago

Absolutely phenomenal service. Quick, professional and so informative. I was in and out within 15minuts. Thank you so much Trent for you amazing services and kindness.

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