About the gold avenue
We’ve created a modern-day pawn shop solution to make your life a little easier. Quite simply, we’re here to give you the best price for your luxury goods — Guaranteed. The Gold Avenue, is the hassle-free way to sell your luxury goods quickly. No lengthy process, and no back and forth.
We buy gold, diamonds, luxury watches and jewellery for the best prices, in the easiest way. We’re here for the fast movers, the quick thinkers, the problem-solvers and the solution finders.
As a pioneer in the market, The Gold Avenue is switching the way you sell your luxury. With our qualified team of GIA-certified diamond buyers and specialised equipment to determine the quality of jewellery items, we ensure accurate valuations for the best possible payouts. Whether you need quick access to capital for a business venture, got blind-sided by a medical emergency, or simply don’t have a particular use for that diamond ring anymore, our innovative approach solves everyday challenges. Our business model is built on fast, honest and efficient transactions.
The Gold Avenue offers you the most convenient and efficient process to get the best guaranteed price for your luxury items
Our collateral loan service gives you immediate access to cash (up to R10M).
The main goal at The Gold Avenue is to establish long-term relationships; we believe a happy customer is a returning customer. We pride ourselves in offering our clients great prices against their collateral which in turn allows us to offer great interest rates in conjunction with the NCR. We understand needing quick access to cash is stressful and challenging to navigate. With us, you can take the time you need to get back on your feet.
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68 Melville Rd, Illovo,