about

who
we are

call us

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about

who
we are

call us

Vector 6
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info

ABOUT

About the gold avenue

We’ve created a modern-day pawn shop solution to make your life a little easier. Quite simply, we’re here to give you the best price for your luxury goods — Guaranteed. The Gold Avenue, is the hassle-free way to sell your luxury goods quickly. No lengthy process, and no back and forth.

We buy gold, diamonds, luxury watches and jewellery for the best prices, in the easiest way. We’re here for the fast movers, the quick thinkers, the problem-solvers and the solution finders.

As a pioneer in the market, The Gold Avenue is switching the way you sell your luxury. With our qualified team of GIA-certified diamond buyers and specialised equipment to determine the quality of jewellery items, we ensure accurate valuations for the best possible payouts. Whether you need quick access to capital for a business venture, got blind-sided by a medical emergency, or simply don’t have a particular use for that diamond ring anymore, our innovative approach solves everyday challenges. Our business model is built on fast, honest and efficient transactions.

 

what we buy

The Gold Avenue offers you the most convenient and efficient process to get the best guaranteed price for your luxury items

The Gold Avenue Banner Image

we buy

luxury items

We’re simplifying the way you sell your luxury items through our effortless buying process. We guarantee honest pricing for luxury goods and buy gold coins and Krugerrands at competitive, gold market-related prices. Our easy 4-step process enables you to turn your valuables into quick cash.
stock photo a scattered pile of bundled south african rand bank notes on an isolated background 137740898

we OFFER

LOANS

Our collateral loan service gives you immediate access to cash (up to R10M).
The main goal at The Gold Avenue is to establish long-term relationships; we believe a happy customer is a returning customer. We pride ourselves in offering our clients great prices against their collateral which in turn allows us to offer great interest rates in conjunction with the NCR. We understand needing quick access to cash is stressful and challenging to navigate. With us, you can take the time you need to get back on your feet.

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OUR OFFICES

welcome to the
gold avenue

Illovo Point,
68 Melville Rd, Illovo,
Sandton, 2196

The Gold Avenue Offices

reviews

loyal Customers

Charles
Charles V
5/5
“They offered me the best price for my Krugerrands, made the payment immediately”
Nadia
Nadia M
5/5
"Really the only way to go when selling your jewellery. Aside from giving me an excellent price, the transaction was completed within 20 minutes.”
Client Review
Thando Q
5/5
“Dealing with The Gold Avenue was a seamless experience. During a challenging time after a medical emergency, their service was efficient and fast, and their team’s positivity was much appreciated .”
Claire
Claire O
5/5
“I was unsure where and how to sell the luxury watch that I received as a gift but didn’t really like. The Gold Avenue made the process quick and easy, and I got a better price than expected. The appraiser came to my house, and the deal was done within two days."

reviews

loyal Customers

Christian FourieChristian Fourie
09:59 29 Jul 24
Niki MachidaNiki Machida
10:18 24 Jul 24
The Gold Avenue is really in a class of their own. They staff are incredibly friendly, knowledgeable and provide their service with the utmost professionalism.The process is seamless and they offer the best upfront prices without any hidden costs compared to some of their competitorsI highly recommend that anyone looking to sell their gold give The Gold Avenue a call.
Farzanah DhodaFarzanah Dhoda
11:15 16 Jul 24
Quick, pleasant, friendly and seamless. Thanks for a great experience.
Wande JamesWande James
14:18 27 May 24
I had an appointment with a competitor but decided to 1st get a valuation done here. The company is in a safe well maintained building. Trent was friendly, honest and professional he quoted then I went to the competitor. I ended up going back to The Gold Avenue. After this experience, I will always use their services going forward try them out when you are shopping around!
Neil StaceyNeil Stacey
08:46 22 May 24
The service was exceptional. I hope to be doing business with Roxy again.
Lindy Van Der MerweLindy Van Der Merwe
18:29 15 May 24
They are super friendly and you feel safe doing business with them! Highly recommended
The service was quick and easy. I got a warm reception from the lady who was assisting me. The environment is very safe and friendly.
Ruby BeckRuby Beck
10:42 02 Nov 23
Very friendly and efficient service!
Kristy RucastleKristy Rucastle
10:53 26 Oct 23
Really good, honest service! Thank you guys.
henkie gouwshenkie gouws
09:06 11 Oct 23
Hi there . Roxy was very friendly and welcoming . Very happy with my experience at at The Gold Avenue
Hassen NoormahomedHassen Noormahomed
07:12 24 Sep 23
Pat McEvilly-WoodsPat McEvilly-Woods
18:28 29 Aug 23
Very professional. Roxanne is a superstar
Steph de la ReySteph de la Rey
11:43 21 Jul 23
The most seamless experience! As a customer, I was fully informed at every point of the process. The offices are pristine and safe, the staff are helpful and organised, and the valuation thorough and instantaneous. I would highly recommend trusting The Gold Avenue with your business and I am very grateful for their help with mine!
Hennie OosthuizenHennie Oosthuizen
07:15 09 Jun 23
I highly recommend The Gold Avenue for their professional service and the warm, friendly, honest and kind way in which they relate to their clients. Their office is private and secure, and provides a relaxed and safe environment in which to conduct business. They were very helpful and offered us great advice and the best prices, using state of the art technology to do the valuations. Thank you very much!
Chad FarahChad Farah
13:54 08 Jun 23
The Gold Avenue provided an exceptional experience. They were efficient, knowledgeable, and offered valuable advice to resolve my trade-in. Their expertise and clear communication made the process seamless. I highly recommend The Gold Avenue for reliable trading services.
Sara AlbrechtSara Albrecht
10:41 30 May 23
Excellent experience, the staff are very transparent and thorough with explaining each step and showing you all the calculations. They are in a location which is very safe and secure. Will definitely be using them again. Thank you for the wonderful service!
Lucille ChettyLucille Chetty
14:04 17 Apr 23
Excellent service from start to finish of my dealings with Trent. Nothing was too much trouble and my queries always received a very prompt reply. The ring was made according to spec and just what I wanted. I wouldnt hesitate to recommend The Gold Avenue. A 5 star experience for sure 😊
Jake schmidtJake schmidt
07:26 09 Dec 22
Great service! Extremely helpful staff.Was quick and easy. Will definitely be using them again!!!
Jessica OstrinJessica Ostrin
06:36 25 Nov 22
I had a really great experience at the Gold Avenue, they made me feel secure and safe and the experience was seamless and enjoyable. Will definitely use their services again!
Max ChristensenMax Christensen
17:50 24 Nov 22
Great experience, very professional. Knew exactly what I needed. Will definitely be going back.
Daniel JassinowskyDaniel Jassinowsky
16:54 24 Nov 22
Brilliant service. Quick easy and efficient. Would highly recommend to anyone looking to sell their luxury items
craig carstenscraig carstens
15:54 24 Nov 22
What a great experience from start to finish, professional and friendly with instant payment. Highly recommended.
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