what we buy
explore the gold avenue
We know the value of luxury items and want you to feel good about selling them to us. Our foundation is built on long-term partnerships with our clients. As the leading buyers of second-hand luxury, we buy a variety of items from all over South Africa, and we guarantee competitive market-related prices.
we buy
Krugerrands

We buy Krugerrands in South Africa at competitive prices. Investing in Krugerrands is the easiest way to invest directly in gold bullion, and we can transform your Krugerrands into immediate cash when you need it.
we buy
JewElLery

We buy gold jewellery in all forms, from gold rings and gold chains to gold bangles and gold earrings. We provide an easy, hassle-free option to pawn your gold items. Whether you’re interested in selling your gold jewellery or using it as collateral against a loan, you can rest assured that The Gold Avenue will give you the best prices and rates.
we buy
Gold Coins

We buy gold coins in South Africa. Our experts provide accurate valuations for gold coins, so you’re guaranteed to receive a competitive price for your gold coin exchange. We also buy valuable foreign coins according to their market value.
we buy
DIAMONDS

We buy cut diamonds & diamond jewellery, including diamond rings, diamond chains, diamond earrings and diamond bracelets. Sell diamonds and diamond jewellery for instant cash in your bank account — Expect quick and honest valuations, fast transactions and exceptional service from us.
we buy
WATCHES

We buy various brands of men’s luxury watches and women’s luxury watches in South Africa. We’re committed to trade luxury watches at the best prices. If you’re looking for the easiest way to sell luxury watches, you’ll find it at The Gold Avenue.
we buy
WATCHES

We buy various brands of men’s luxury watches and women’s luxury watches in South Africa. We’re committed to trade luxury watches at the best prices. If you’re looking for the easiest way to sell luxury watches, you’ll find it at The Gold Avenue.
we buy
DIAMONDS

We buy cut diamonds & diamond jewellery, including diamond rings, diamond chains, diamond earrings and diamond bracelets. Sell diamonds and diamond jewellery for instant cash in your bank account — Expect quick and honest valuations, fast transactions and exceptional service from us.
The Gold Avenue
How to sell

Contact our Team
Contact our TGA team and tell us what you would like to sell. Call, WhatsApp or Chat to us online and describe your luxury items.

Book an appointment
Schedule a suitable valuation time and date with our consultants. We’re conveniently based in Johannesburg at safe and secure premises.

Get an offer
Our expert team will do a valuation within minutes. We believe in long term relationships and returning clients, so we guarantee the best price.

Money in your bank
We make an immediate payment, directly into your bank account. Whether you prefer cash or EFT.
The Gold Avenue
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