what we buy

sell your
luxury watches

call us

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010 109 0080

what we buy

sell your
luxury watches

call us

Vector 6

010 109 0080

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Rolex luxury watch
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luxury watches

we buy your luxury watches

At the Gold Avenue we specialize in buying, trading-in and loaning against luxury time pieces. Our team has a wealth of knowledge and experience within the luxury watch industry.

Coupled with the Gold Avenue being an industry leader trading in high-end watches, allows for the most accurate and informative valuation on your time piece.

Our in-house watch technician has over 15 years of experience in the industry with the skills and expertise to authenticate your time piece utilising the state-of-the-art watch equipment and tools imported from Switzerland.

We trade in all variations of luxury watches, whether that be antique, vintage, or brand-new time piece models.

We are always committed to giving our clients the best deal and want to create a long term relationship with happy returning clients. For your convenience we also do valuations in the comfort of your home.

Factors we consider when buying your watch:

  • The overall condition of the watch?
  • Do you have the original papers for the watch?
  • Do you have the box?
  • Is the watch functioning?

Luxury watches we buy:

  • Rolex
  • Cartier
  • Audemars Piguet
  • Patek Philippe
  • Breitling
  • IWC
  • TAG Heuer
  • Hublot
  • IWC
  • Jaeger-LeCoultre
  • Longines
  • Chopard
  • Panerai
  • Omega
  • Patek Philipp
  • Piaget
  • Rolex
  • Tag Heuer
  • Tudor
  • Chopard
  • Ulysse Nardin
  • Zenith
  • If your brand is not listed, call us any way!
request a quote

sell your luxury watches

request a quote

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Contact our Team

Contact our TGA team and tell us what you would like to sell. Call, WhatsApp or Chat to us online and describe your luxury items.

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Book an appointment

Schedule a suitable valuation time and date with our consultants. We’re conveniently based in Johannesburg at safe and secure premises.

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Get an offer

Our expert team will do a valuation within minutes. We believe in long term relationships and returning clients, so we guarantee the best price.

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Money in your bank

We make an immediate payment, directly into your bank account. Whether you prefer cash or EFT.

The Gold Avenue

brands we buy

Our goal is to do continuous business with returning happy clients. Schedule an appointment with us to get the best price for your luxury items.

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Patek Philippe Logo
Tag Heuer logo
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reviews

loyal Customers

Charles
Charles V
★★★★★ 5/5
“They offered me the best price for my Krugerrands, made the payment immediately”
Nadia
Nadia M
★★★★★ 5/5
"Really the only way to go when selling your jewellery. Aside from giving me an excellent price, the transaction was completed within 20 minutes.”
Client Review
Thando Q
★★★★★ 5/5
“Dealing with The Gold Avenue was a seamless experience. During a challenging time after a medical emergency, their service was efficient and fast, and their team’s positivity was much appreciated .”
Claire
Claire O
★★★★★ 5/5
“I was unsure where and how to sell the luxury watch that I received as a gift but didn’t really like. The Gold Avenue made the process quick and easy, and I got a better price than expected. The appraiser came to my house, and the deal was done within two days."

reviews

loyal Customers

The Gold Avenue - Sell Diamonds and Valuables for Cash
The Gold Avenue - Sell Diamonds and Valuables for Cash
5.0
Based on 132 reviews
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Christian FourieChristian Fourie
09:59 29 Jul 24
Niki MachidaNiki Machida
10:18 24 Jul 24
The Gold Avenue is really in a class of their own. They staff are incredibly friendly, knowledgeable and provide their service with the utmost professionalism.The process is seamless and they offer the best upfront prices without any hidden costs compared to some of their competitorsI highly recommend that anyone looking to sell their gold give The Gold Avenue a call.
Farzanah DhodaFarzanah Dhoda
11:15 16 Jul 24
Quick, pleasant, friendly and seamless. Thanks for a great experience.
Wande JamesWande James
14:18 27 May 24
I had an appointment with a competitor but decided to 1st get a valuation done here. The company is in a safe well maintained building. Trent was friendly, honest and professional he quoted then I went to the competitor. I ended up going back to The Gold Avenue. After this experience, I will always use their services going forward try them out when you are shopping around!
Neil StaceyNeil Stacey
08:46 22 May 24
The service was exceptional. I hope to be doing business with Roxy again.
Lindy Van Der MerweLindy Van Der Merwe
18:29 15 May 24
They are super friendly and you feel safe doing business with them! Highly recommended
Maseforo Mathatho (maseforo mathatho)Maseforo Mathatho (maseforo mathatho)
05:42 19 Dec 23
The service was quick and easy. I got a warm reception from the lady who was assisting me. The environment is very safe and friendly.
Ruby BeckRuby Beck
10:42 02 Nov 23
Very friendly and efficient service!
Kristy RucastleKristy Rucastle
10:53 26 Oct 23
Really good, honest service! Thank you guys.
henkie gouwshenkie gouws
09:06 11 Oct 23
Hi there . Roxy was very friendly and welcoming . Very happy with my experience at at The Gold Avenue
Hassen NoormahomedHassen Noormahomed
07:12 24 Sep 23
Pat McEvilly-WoodsPat McEvilly-Woods
18:28 29 Aug 23
Very professional. Roxanne is a superstar
Steph de la ReySteph de la Rey
11:43 21 Jul 23
The most seamless experience! As a customer, I was fully informed at every point of the process. The offices are pristine and safe, the staff are helpful and organised, and the valuation thorough and instantaneous. I would highly recommend trusting The Gold Avenue with your business and I am very grateful for their help with mine!
Hennie OosthuizenHennie Oosthuizen
07:15 09 Jun 23
I highly recommend The Gold Avenue for their professional service and the warm, friendly, honest and kind way in which they relate to their clients. Their office is private and secure, and provides a relaxed and safe environment in which to conduct business. They were very helpful and offered us great advice and the best prices, using state of the art technology to do the valuations. Thank you very much!
Chad FarahChad Farah
13:54 08 Jun 23
The Gold Avenue provided an exceptional experience. They were efficient, knowledgeable, and offered valuable advice to resolve my trade-in. Their expertise and clear communication made the process seamless. I highly recommend The Gold Avenue for reliable trading services.
Sara AlbrechtSara Albrecht
10:41 30 May 23
Excellent experience, the staff are very transparent and thorough with explaining each step and showing you all the calculations. They are in a location which is very safe and secure. Will definitely be using them again. Thank you for the wonderful service!
Lucille ChettyLucille Chetty
14:04 17 Apr 23
Excellent service from start to finish of my dealings with Trent. Nothing was too much trouble and my queries always received a very prompt reply. The ring was made according to spec and just what I wanted. I wouldnt hesitate to recommend The Gold Avenue. A 5 star experience for sure 😊
Jake schmidtJake schmidt
07:26 09 Dec 22
Great service! Extremely helpful staff.Was quick and easy. Will definitely be using them again!!!
Jessica OstrinJessica Ostrin
06:36 25 Nov 22
I had a really great experience at the Gold Avenue, they made me feel secure and safe and the experience was seamless and enjoyable. Will definitely use their services again!
Max ChristensenMax Christensen
17:50 24 Nov 22
Great experience, very professional. Knew exactly what I needed. Will definitely be going back.
Daniel JassinowskyDaniel Jassinowsky
16:54 24 Nov 22
Brilliant service. Quick easy and efficient. Would highly recommend to anyone looking to sell their luxury items
craig carstenscraig carstens
15:54 24 Nov 22
What a great experience from start to finish, professional and friendly with instant payment. Highly recommended.
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