what we buy

sell your
gold jewellery

call us

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what we buy

sell your
gold jewellery

call us

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gold jewellery

we buy your gold jewellery

We buy all forms of gold jewellery in any condition including Gold rings, earrings, necklaces, chains, brooches and bracelets. Whether it be yellow, white, rose gold or even platinum we offer free valuations to our clients.

Our team has a wealth of knowledge and experience within the Gold industry and are passionate and approachable when it comes to selling your gold items. We pride ourselves in being completely transparent during the gold buying process and have invested into state of the art gold purchasing equipment such as a Gold Nitron XRF – an Xray machine which scans the gold and provides exactly what carat content the jewellery holds. We then weigh the item of jewellery in front of our clients on a gold scale so there is full transparency throughout the evaluating process to give you the most accurate valuation for your gold items. The above factors allow us to seamlessly provide you with the best price for your gold items and have cash in your account immediately.

We buy:

  • Gold rings
  • Gold earrings
  • Gold pendants
  • Gold brooches
  • Gold chains
  • Gold bracelets
  • Gold bangles
  • Gold and diamond jewellery
  • Rose gold jewellery
  • Antique jewellery
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Contact our Team

Contact our TGA team and tell us what you would like to sell. Call, WhatsApp or Chat to us online and describe your luxury items.

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Book an appointment

Schedule a suitable valuation time and date with our consultants. We’re conveniently based in Johannesburg at safe and secure premises.

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Get an offer

Our expert team will do a valuation within minutes. We believe in long term relationships and returning clients, so we guarantee the best price.

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Money in your bank

We make an immediate payment, directly into your bank account. Whether you prefer cash or EFT.

sale your gold jewellery

request a quote

Fill in this form or

call us

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diamonds & jewellery

items we buy

We give you the best prices, guaranteed. Get immediate money in your bank account. Schedule your appointment today for an evaluation and turn your diamonds and diamond jewellery into instant cash.

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Diamond chains and diamond necklaces
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Diamond rings & diamond engagement rings
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Cut diamonds
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Gold Brooches
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Gold Chains
Diamond and Gold Ring
Gold Earrings
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Gold rings
Diamond Earrings
diamond earrings

The Gold Avenue

brands we buy

Our goal is to do continuous business with returning happy clients. Schedule
an appointment with us to get the best price for your luxury items.
Patek Philippe Logo
Cartier logo
Patek Philippe Logo
Omega Watch Logo
Tag Heuer logo
Rolex Logo


loyal Customers

Charles V
“They offered me the best price for my Krugerrands, made the payment immediately”
Nadia M
"Really the only way to go when selling your jewellery. Aside from giving me an excellent price, the transaction was completed within 20 minutes.”
Client Review
Thando Q
“Dealing with The Gold Avenue was a seamless experience. During a challenging time after a medical emergency, their service was efficient and fast, and their team’s positivity was much appreciated .”
Claire O
“I was unsure where and how to sell the luxury watch that I received as a gift but didn’t really like. The Gold Avenue made the process quick and easy, and I got a better price than expected. The appraiser came to my house, and the deal was done within two days."


loyal Customers

Ruby BeckRuby Beck
10:42 02 Nov 23
Very friendly and efficient service!
Kristy RucastleKristy Rucastle
10:53 26 Oct 23
Really good, honest service! Thank you guys.
henkie gouwshenkie gouws
09:06 11 Oct 23
Hi there . Roxy was very friendly and welcoming . Very happy with my experience at at The Gold Avenue
Hassen NoormahomedHassen Noormahomed
07:12 24 Sep 23
Pat McEvilly-WoodsPat McEvilly-Woods
18:28 29 Aug 23
Very professional. Roxanne is a superstar
Steph de la ReySteph de la Rey
11:43 21 Jul 23
The most seamless experience! As a customer, I was fully informed at every point of the process. The offices are pristine and safe, the staff are helpful and organised, and the valuation thorough and instantaneous. I would highly recommend trusting The Gold Avenue with your business and I am very grateful for their help with mine!
Hennie OosthuizenHennie Oosthuizen
07:15 09 Jun 23
I highly recommend The Gold Avenue for their professional service and the warm, friendly, honest and kind way in which they relate to their clients. Their office is private and secure, and provides a relaxed and safe environment in which to conduct business. They were very helpful and offered us great advice and the best prices, using state of the art technology to do the valuations. Thank you very much!
Chad FarahChad Farah
13:54 08 Jun 23
The Gold Avenue provided an exceptional experience. They were efficient, knowledgeable, and offered valuable advice to resolve my trade-in. Their expertise and clear communication made the process seamless. I highly recommend The Gold Avenue for reliable trading services.
Sara AlbrechtSara Albrecht
10:41 30 May 23
Excellent experience, the staff are very transparent and thorough with explaining each step and showing you all the calculations. They are in a location which is very safe and secure. Will definitely be using them again. Thank you for the wonderful service!
Lucille ChettyLucille Chetty
14:04 17 Apr 23
Excellent service from start to finish of my dealings with Trent. Nothing was too much trouble and my queries always received a very prompt reply. The ring was made according to spec and just what I wanted. I wouldnt hesitate to recommend The Gold Avenue. A 5 star experience for sure 😊
Jake schmidtJake schmidt
07:26 09 Dec 22
Great service! Extremely helpful staff.Was quick and easy. Will definitely be using them again!!!
Jessica OstrinJessica Ostrin
06:36 25 Nov 22
I had a really great experience at the Gold Avenue, they made me feel secure and safe and the experience was seamless and enjoyable. Will definitely use their services again!
Max ChristensenMax Christensen
17:50 24 Nov 22
Great experience, very professional. Knew exactly what I needed. Will definitely be going back.
Daniel JassinowskyDaniel Jassinowsky
16:54 24 Nov 22
Brilliant service. Quick easy and efficient. Would highly recommend to anyone looking to sell their luxury items
craig carstenscraig carstens
15:54 24 Nov 22
What a great experience from start to finish, professional and friendly with instant payment. Highly recommended.