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call us

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get a loan

Our collateral loan service gives you immediate access to cash (up to R10M).
The main goal at The Gold Avenue is to establish long-term relationships; we believe a happy customer is a returning customer. We pride ourselves in offering our clients great prices against their collateral which in turn allows us to offer great interest rates in conjunction with the NCR. All collateral is secured offsite in a vault, and you can rest assured that your item is in safe hands as all items are fully insured. We understand needing quick access to cash is stressful and challenging to navigate. We provide instant payment via EFT or Cash. With us, you can take the time you need to get back on your feet.

Accepted forms of collateral:

  • Diamonds
  • Diamond Jewellery
  • Gold and Jewellery
  • Kruggerrands
  • Luxury Watches
  • Gold Coins
  • Cars
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Contact our Team

Call our TGA team on
+27 76 248 5677 or fill out an online form and tell them what you want to sell.

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Details of collateral

Book an appointment, so we can evaluate your collateral items.

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loan agreement

Our team will draw up a loan agreement against your collateral items for you to accept and sign.

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store your item

Your items will be sealed and stored in a secure facility.

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get your money

You get your money and will be issued with a copy of the loan agreement.



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Why should a customer get a Loan from The Gold Avenue Vs another loan company

we accept

Accepted forms of collateral

Whether you need quick cash for a personal or business venture, The Gold Avenue offers a fair and honest loan service. We grant short-term loans against various movable assets and facilitate the process within 15 minutes.

Rolex watches
Gold Jewellery
Gold Jewellery
Diamond Ring
Diamonds and diamond jewellery
BMW vehicle


loyal Customers

Charles V
“They offered me the best price for my Krugerrands, made the payment immediately”
Nadia M
"Really the only way to go when selling your jewellery. Aside from giving me an excellent price, the transaction was completed within 20 minutes.”
Client Review
Thando Q
“Dealing with The Gold Avenue was a seamless experience. During a challenging time after a medical emergency, their service was efficient and fast, and their team’s positivity was much appreciated .”
Claire O
“I was unsure where and how to sell the luxury watch that I received as a gift but didn’t really like. The Gold Avenue made the process quick and easy, and I got a better price than expected. The appraiser came to my house, and the deal was done within two days."


loyal Customers

Ruby BeckRuby Beck
10:42 02 Nov 23
Very friendly and efficient service!
Kristy RucastleKristy Rucastle
10:53 26 Oct 23
Really good, honest service! Thank you guys.
henkie gouwshenkie gouws
09:06 11 Oct 23
Hi there . Roxy was very friendly and welcoming . Very happy with my experience at at The Gold Avenue
Hassen NoormahomedHassen Noormahomed
07:12 24 Sep 23
Pat McEvilly-WoodsPat McEvilly-Woods
18:28 29 Aug 23
Very professional. Roxanne is a superstar
Steph de la ReySteph de la Rey
11:43 21 Jul 23
The most seamless experience! As a customer, I was fully informed at every point of the process. The offices are pristine and safe, the staff are helpful and organised, and the valuation thorough and instantaneous. I would highly recommend trusting The Gold Avenue with your business and I am very grateful for their help with mine!
Hennie OosthuizenHennie Oosthuizen
07:15 09 Jun 23
I highly recommend The Gold Avenue for their professional service and the warm, friendly, honest and kind way in which they relate to their clients. Their office is private and secure, and provides a relaxed and safe environment in which to conduct business. They were very helpful and offered us great advice and the best prices, using state of the art technology to do the valuations. Thank you very much!
Chad FarahChad Farah
13:54 08 Jun 23
The Gold Avenue provided an exceptional experience. They were efficient, knowledgeable, and offered valuable advice to resolve my trade-in. Their expertise and clear communication made the process seamless. I highly recommend The Gold Avenue for reliable trading services.
Sara AlbrechtSara Albrecht
10:41 30 May 23
Excellent experience, the staff are very transparent and thorough with explaining each step and showing you all the calculations. They are in a location which is very safe and secure. Will definitely be using them again. Thank you for the wonderful service!
Lucille ChettyLucille Chetty
14:04 17 Apr 23
Excellent service from start to finish of my dealings with Trent. Nothing was too much trouble and my queries always received a very prompt reply. The ring was made according to spec and just what I wanted. I wouldnt hesitate to recommend The Gold Avenue. A 5 star experience for sure 😊
Jake schmidtJake schmidt
07:26 09 Dec 22
Great service! Extremely helpful staff.Was quick and easy. Will definitely be using them again!!!
Jessica OstrinJessica Ostrin
06:36 25 Nov 22
I had a really great experience at the Gold Avenue, they made me feel secure and safe and the experience was seamless and enjoyable. Will definitely use their services again!
Max ChristensenMax Christensen
17:50 24 Nov 22
Great experience, very professional. Knew exactly what I needed. Will definitely be going back.
Daniel JassinowskyDaniel Jassinowsky
16:54 24 Nov 22
Brilliant service. Quick easy and efficient. Would highly recommend to anyone looking to sell their luxury items
craig carstenscraig carstens
15:54 24 Nov 22
What a great experience from start to finish, professional and friendly with instant payment. Highly recommended.