GOLD | DIAMONDS | LUXURY WATCHES | cash loans

Selling your luxury items has never been this convenient.

Access the money you need.
When you need it.

call us

GOLD | DIAMONDS | LUXURY WATCHES | cash loans

Selling your luxury
items has never been
this convenient.

Selling your luxury items has never been this convenient.

Access the money you need. When you need it.

Access the money you need.
When you need it.

call us

FAIR & HONEST PRICING

We love luxury. We also know what it is worth. That’s why we’ll give you the absolute best price for your valuables guaranteed.

QUICK TRANSACTIONS

No one likes waiting. Especially not for money. Get your money immediately. It really is as simple as that.

HOME APPRAISALS

Nervous to travel with high-value items? No problem at all. Our professional team can come to you in the comfort of your home and give you a free evaluation on your luxury items. Terms & Conditions apply.

LOW INTEREST RATES

When it comes to collateral loans, our dedication to honesty and fairness is reflected in our low interest rates.

what we buy

explore the gold avenue

Finding an efficient, trustworthy buyer for your valuables should not be complicated. If
you’re selling your luxury watch, Krugerrands or gold and diamond jewellery, we’ll buy it.
Not only is our process fast, safe and convenient, we make sure the experience is
pleasant too and guarantee the best price for your items

we buy

Krugerrands

we buy

JewElLery

we buy

Gold Coins

we buy

DIAMONDS

DO YOU REQUIRE A cash LOAN?

we buy

WATCHES

we buy

DIAMONDS

we buy

WATCHES

DO YOU REQUIRE A cash LOAN?

The Gold Avenue

How to sell

Contact our Team

Contact our TGA team and tell us what you would like to sell. Call, WhatsApp or Chat to us online and describe your luxury items.

Book an appointment

Schedule a suitable valuation time and date with our consultants. We’re conveniently based in Johannesburg at safe and secure premises.

Get an offer

Our expert team will do a valuation within minutes. We believe in long term relationships and returning clients, so we guarantee the best price.

Money in your bank

We make an immediate payment, directly into your bank account. Whether you prefer cash or EFT.

The Gold Avenue

brands we buy

reviews

loyal Customers

The Gold Avenue - Sell Diamonds and Valuables for Cash

5.0

Based on 102 reviews

review us on

Ruby Beck

10:42 02 Nov 23

Very friendly and efficient service!

Kristy Rucastle

10:53 26 Oct 23

Really good, honest service! Thank you guys.

henkie gouws

09:06 11 Oct 23

Hi there . Roxy was very friendly and welcoming . Very happy with my experience at at The Gold Avenue

Hassen Noormahomed

07:12 24 Sep 23

Pat McEvilly-Woods

18:28 29 Aug 23

Very professional. Roxanne is a superstar

Steph de la Rey

11:43 21 Jul 23

The most seamless experience! As a customer, I was fully informed at every point of the process. The offices are pristine and safe, the staff are helpful and organised, and the valuation thorough and instantaneous. I would highly recommend trusting The Gold Avenue with your business and I am very grateful for their help with mine!

Hennie Oosthuizen

07:15 09 Jun 23

I highly recommend The Gold Avenue for their professional service and the warm, friendly, honest and kind way in which they relate to their clients. Their office is private and secure, and provides a relaxed and safe environment in which to conduct business. They were very helpful and offered us great advice and the best prices, using state of the art technology to do the valuations. Thank you very much!

Chad Farah

13:54 08 Jun 23

The Gold Avenue provided an exceptional experience. They were efficient, knowledgeable, and offered valuable advice to resolve my trade-in. Their expertise and clear communication made the process seamless. I highly recommend The Gold Avenue for reliable trading services.

Sara Albrecht

10:41 30 May 23

Excellent experience, the staff are very transparent and thorough with explaining each step and showing you all the calculations. They are in a location which is very safe and secure. Will definitely be using them again. Thank you for the wonderful service!

Lucille Chetty

14:04 17 Apr 23

Excellent service from start to finish of my dealings with Trent. Nothing was too much trouble and my queries always received a very prompt reply. The ring was made according to spec and just what I wanted. I wouldnt hesitate to recommend The Gold Avenue. A 5 star experience for sure 😊

Jake schmidt

07:26 09 Dec 22

Great service! Extremely helpful staff.Was quick and easy. Will definitely be using them again!!!

Jessica Ostrin

06:36 25 Nov 22

I had a really great experience at the Gold Avenue, they made me feel secure and safe and the experience was seamless and enjoyable. Will definitely use their services again!

Max Christensen

17:50 24 Nov 22

Great experience, very professional. Knew exactly what I needed. Will definitely be going back.

Daniel Jassinowsky

16:54 24 Nov 22

Brilliant service. Quick easy and efficient. Would highly recommend to anyone looking to sell their luxury items

craig carstens

15:54 24 Nov 22

What a great experience from start to finish, professional and friendly with instant payment. Highly recommended.