GOLD | DIAMONDS | LUXURY WATCHES | cash loans

Selling your luxury items has never been this convenient.

Access the money you need.
When you need it.

call us

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GOLD | DIAMONDS | LUXURY WATCHES | cash loans

Selling your luxury
items has never been
this convenient.

Selling your luxury items has never been this convenient.

Access the money you need. When you need it.

Access the money you need.
When you need it.

call us

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FAIR & HONEST PRICING

We love luxury. We also know what it is worth. That’s why we’ll give you the absolute best price for your valuables guaranteed.

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QUICK TRANSACTIONS

No one likes waiting. Especially not for money. Get your money immediately. It really is as simple as that.

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HOME APPRAISALS

Nervous to travel with high-value items? No problem at all. Our professional team can come to you in the comfort of your home and give you a free evaluation on your luxury items. Terms & Conditions apply.

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LOW INTEREST RATES

When it comes to collateral loans, our dedication to honesty and fairness is reflected in our low interest rates.

what we buy

explore the gold avenue

Finding an efficient, trustworthy buyer for your valuables should not be complicated. If
you’re selling your luxury watch, Krugerrands or gold and diamond jewellery, we’ll buy it.
Not only is our process fast, safe and convenient, we make sure the experience is
pleasant too and guarantee the best price for your items

we buy

DIAMONDS

The Gold Avenue

How to sell

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Contact our Team

Contact our TGA team and tell us what you would like to sell. Call, WhatsApp or Chat to us online and describe your luxury items.

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Book an appointment

Schedule a suitable valuation time and date with our consultants. We’re conveniently based in Johannesburg at safe and secure premises.

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Get an offer

Our expert team will do a valuation within minutes. We believe in long term relationships and returning clients, so we guarantee the best price.

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Money in your bank

We make an immediate payment, directly into your bank account. Whether you prefer cash or EFT.

The Gold Avenue

brands we buy

Patek Philippe Logo
Cartier logo
Patek Philippe Logo
Omega Watch Logo
Tag Heuer logo
Rolex Logo

reviews

loyal Customers

Ruby BeckRuby Beck
10:42 02 Nov 23
Very friendly and efficient service!
Kristy RucastleKristy Rucastle
10:53 26 Oct 23
Really good, honest service! Thank you guys.
henkie gouwshenkie gouws
09:06 11 Oct 23
Hi there . Roxy was very friendly and welcoming . Very happy with my experience at at The Gold Avenue
Hassen NoormahomedHassen Noormahomed
07:12 24 Sep 23
Pat McEvilly-WoodsPat McEvilly-Woods
18:28 29 Aug 23
Very professional. Roxanne is a superstar
Steph de la ReySteph de la Rey
11:43 21 Jul 23
The most seamless experience! As a customer, I was fully informed at every point of the process. The offices are pristine and safe, the staff are helpful and organised, and the valuation thorough and instantaneous. I would highly recommend trusting The Gold Avenue with your business and I am very grateful for their help with mine!
Hennie OosthuizenHennie Oosthuizen
07:15 09 Jun 23
I highly recommend The Gold Avenue for their professional service and the warm, friendly, honest and kind way in which they relate to their clients. Their office is private and secure, and provides a relaxed and safe environment in which to conduct business. They were very helpful and offered us great advice and the best prices, using state of the art technology to do the valuations. Thank you very much!
Chad FarahChad Farah
13:54 08 Jun 23
The Gold Avenue provided an exceptional experience. They were efficient, knowledgeable, and offered valuable advice to resolve my trade-in. Their expertise and clear communication made the process seamless. I highly recommend The Gold Avenue for reliable trading services.
Sara AlbrechtSara Albrecht
10:41 30 May 23
Excellent experience, the staff are very transparent and thorough with explaining each step and showing you all the calculations. They are in a location which is very safe and secure. Will definitely be using them again. Thank you for the wonderful service!
Lucille ChettyLucille Chetty
14:04 17 Apr 23
Excellent service from start to finish of my dealings with Trent. Nothing was too much trouble and my queries always received a very prompt reply. The ring was made according to spec and just what I wanted. I wouldnt hesitate to recommend The Gold Avenue. A 5 star experience for sure 😊
Jake schmidtJake schmidt
07:26 09 Dec 22
Great service! Extremely helpful staff.Was quick and easy. Will definitely be using them again!!!
Jessica OstrinJessica Ostrin
06:36 25 Nov 22
I had a really great experience at the Gold Avenue, they made me feel secure and safe and the experience was seamless and enjoyable. Will definitely use their services again!
Max ChristensenMax Christensen
17:50 24 Nov 22
Great experience, very professional. Knew exactly what I needed. Will definitely be going back.
Daniel JassinowskyDaniel Jassinowsky
16:54 24 Nov 22
Brilliant service. Quick easy and efficient. Would highly recommend to anyone looking to sell their luxury items
craig carstenscraig carstens
15:54 24 Nov 22
What a great experience from start to finish, professional and friendly with instant payment. Highly recommended.
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The Jewellery Council of South Africa
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