GOLD | DIAMONDS | LUXURY WATCHES | cash loans

Selling your luxury items has never been this convenient.

Access the money you need.
When you need it.

call us

GOLD | DIAMONDS | LUXURY WATCHES | cash loans

Selling your luxury
items has never been
this convenient.

Selling your luxury items has never been this convenient.

Access the money you need. When you need it.

Access the money you need.
When you need it.

call us

FAIR &
HONEST PRICING

We love luxury. We also know what it is worth. That’s why we’ll give you the absolute best price for your valuables guaranteed.

QUICK
TRANSACTIONS

No one likes waiting. Especially not for money. Get your money immediately. It really is as simple as that.

HOME
APPRAISALS

Nervous to travel with high-value items? No problem at all. Our professional team can come to you in the comfort of your home and give you a free evaluation on your luxury items. Terms & Conditions apply.

SAFE, SECURE
LOCATION

Visit with confidence. Our office is in a secure building with on-site security, surveillance, and controlled access – your safety is always our priority.

LOW
INTEREST RATES

When it comes to collateral loans, our dedication to honesty and fairness is reflected in our low interest rates.

what we buy

explore the gold avenue

Finding an efficient, trustworthy buyer for your valuables should not be complicated. If
you’re selling your luxury watch, Krugerrands or gold and diamond jewellery, we’ll buy it.
Not only is our process fast, safe and convenient, we make sure the experience is
pleasant too and guarantee the best price
for your items

we buy

Krugerrands

we buy

JewElLery

we buy

Gold Coins

we buy

DIAMONDS

DO YOU REQUIRE A cash LOAN?

we buy

WATCHES

we buy

DIAMONDS

we buy

WATCHES

DO YOU REQUIRE A cash LOAN?

our commitment to safety

Watch Before You Visit

For your peace of mind, we’ve prepared a short safety walkthrough video that shows exactly what to expect when visiting The Gold Avenue. From secure parking to entry procedures, we want you to feel fully informed and completely at ease.

The Gold Avenue

How to sell

Contact our Team

Contact our TGA team and tell us what you would like to sell. Call, WhatsApp or Chat to us online and describe your luxury items.

Book an appointment

Schedule a suitable valuation time and date with our consultants. We’re conveniently based in Johannesburg at safe and secure premises.

Get an offer

Our expert team will do a valuation within minutes. We believe in long term relationships and returning clients, so we guarantee the best price.

Money in your bank

We make an immediate payment, directly into your bank account. Whether you prefer cash or EFT.

reviews

loyal Customers

The Gold Avenue - Sell Diamonds, Gold, Jewellery and Krugerrands for Cash

5.0

Based on 349 reviews

review us on

Jonathan Currie

1 day ago

Quick, discreet and professional service from Trent. Highly recommend the Gold Avenue.

RecircleSA6

3 days ago

The service was excellent, efficient, and fast. Negotiations were handled fairly, and the environment was very comfortable throughout the process. A big thumbs up to Trent for the outstanding service—highly recommended! service was - Ronald

Celine Cruse

1 week ago

My experience at the Gold Avenue was amazing. Everything was done by the book. Transparent , very quick and completely professional. Thank you

Kana Kana

2 weeks ago

It was nice doing business with your company today.

Carel van Heerden

2 weeks ago

Excellent service!!
Friendly and professional handling of the transactions and I was offered 10% more than what others offered me!
It was truly a lovely experience!!
Thank you!

Matan Atias

2 weeks ago

They bought my gold and provided the most professional service! Highly recommend

Andre Snell

2 weeks ago

Ni'mat Joosab

2 weeks ago

Megan Naidoo

3 weeks ago

Trent was really open and honest during the whole process. He has excellent customer service skills and was really helpful. Thanks so much guys. Payment processing is immediate and hassle-free.

Oratilwe Zamantungwa Makgale

3 weeks ago

Aforika Trading

3 weeks ago

Highly professional and friendly service from start to finish. The process was quick, seamless, and completely transparent, with a satisfying payout. Truly hassle-free — I would definitely recommend them. Special thank you to Trent Saldsman

Bafana Max

3 weeks ago

Best price in town left happy good service definitely will be back

Thando Mhlanga

4 weeks ago

Great service

Pompi Pompi

1 month ago

Best deal ever

Lungii Nkosi

1 month ago

THE BEST !! I cannot stress this enough. 10/5

kgotso Hoaeane

1 month ago

Qaqamba Tom

1 month ago

Absolutely amazing service! Professional and efficient!

Wandile Dube

1 month ago

Incredible service. Trent was extremely helpful and quick with everything.

Angelique Venter

1 month ago

Best waiting service and excellent service

Cindy Dippenaar

1 month ago

Very excellent services
Thank you

krokedil

1 month ago

Amazing service

Yulia Brand

1 month ago

I became a widow recently and unfortunately I had to sell few gold peaces to support us.i was extremely nervous before I went in .I don't know why but in my mind I was expecting a Greek guy with thick gold necklace and gold ring on each finger.i was preparing that no matter what I know about gold prices he will trick me with lowest price possible 🤗The joke was on me because it was the sweetest lady came to greet me and invite me to her office.Everything was above board.i had few questions and she answered them patiently and put me at ease.My only regret is that I didn't ask her her name.Few of the peaces had sentimental value and I'm so grateful that she handled them with care .
Thank you so much for making the hole experience comfortable and pleasant.i would definitely recommend The gold venue to family and friends.
Kindest regards
Yulia

james rex

1 month ago

Nikhir

2 months ago

Great experience with Trent, quick and efficient service!

Rowan V.d merwe

2 months ago

Amazing service, super friendly. Quick and efficient. 100% recommend.

lebogang ramafoko

2 months ago

Great place to visit, honest review and great price for valuable items.
Was assisted by Trent and such a nice person, gave me a great deal and we sealed it off.

Perpetua Shinya

2 months ago

Tammy Van der Walt

2 months ago

Shalendran Naiker

2 months ago

Very quick, efficient, secure, great value!

Craig Wilson

2 months ago

The Gold Avenue Illovo was a pleasure to deal with. Trent our consultant was very informative, respectful and accommodating.
The process was simple, smooth and honest. Will be recommending to friends and using again!!

Jade Jorge

2 months ago

Very professional, quick and easy and very knowledgeable. Pleasant experience.

Godfrey Chisero

2 months ago

Tatenda Makosa

2 months ago

Jason Knight

2 months ago

I recently sold some gold and had a really great experience. The service was professional, transparent, and efficient from start to finish. Everything was clearly explained, and I felt confident I was getting a fair price. The process was quick and hassle-free, and Trent were friendly and helpful throughout. I would definitely recommend them to anyone looking to sell gold.

Amelia Gideon

2 months ago

The service was great...my help was very friendly and professional.. I definitely recommend it..

Yolande Jetten

2 months ago

An absolute pleasant experience was very sercure, clean and amazing human to deal with. Highly recommended!!

Barry de Blocq

2 months ago

Trent was friendly while maintaining a professional approach to the sale of my Kruger Rand. Although it only took around five minutes to make a direct payment into my bank account, the invitation to enjoy a cup of coffee while I waited was most welcome.

emmanuel manthate

2 months ago

Incredible service with all the evaluations done in front of you.

Del Forno Heathway

2 months ago

Definitely a 5 star experience, very helpful

Chadd Medalie

2 months ago

There is no one better than Gold avenue.
The staff and Trent are always willing to go an extra mile.
Extremely good pricing. Very professional. Paid within minutes.

Nathan Brizee

2 months ago

Lovely lady assited me at The Gold Avenue and gave me the best possible price. Very secure premises.

Cassie

3 months ago

Thank you Trent and team for your excellent service. You went above and beyond my expectation. Absolute 💯 honesty and integrity with my transaction. Regards Carol

Joshua Aube

3 months ago

CORA WILLIAMS

3 months ago

Trent was Absolutely professional and yet personable. Security conscious to the enth degree. Office is situated in very secure area including safe parking. There was no pressure to sell and valuation was quick and seamless. Would recommend The Gold Avenue to anyone

Shasturi Chetty

3 months ago

Gold Avenue has been an amazing experience. They have a safe environment, are professional and offer the best price.

Lauretta Naude

3 months ago

Have reveived excellent service for the last 3 years.
Highly recommend

Kylie Reed

3 months ago

They were so good to me. They handled me with kindness and grace and gave me an honest and amazing price on my jewellery. I highly recommend coming here. You will be safe and taken care of with the utmost grace and compassion. Thank you guys again so much.

Manish Keshav

3 months ago

Petunia “Lebza”

3 months ago

Trent was so helpful. Best service I have ever experienced. Got a good offer and the money was instant. Thank you for excellent service 🙌

Cebisile Nkosingiphile

3 months ago

Great service.
The process was quick and the customer service was just excellent.

sanele nkosi

3 months ago

Talya Smith

3 months ago

Had such a positive experience with Gold Avenue. Their integrity truly sets them apart. Their offices are welcoming and located in a secure building with safe parking. I felt completely at ease throughout the entire process. The service felt personal and thoughtful. I would highly recommend them to anyone looking to sell their luxury items.

Allen Padayachee

3 months ago

Great experience, Trent is awesome!

Koburt Naidu

3 months ago

Extremely professional with exceptional service. Was a great experience.

Firoza Hafeji

3 months ago

Great service

Zineera Buccas

3 months ago

Thank you so much we appreciate the great service
Thank you trent

Aamer Hafeji

3 months ago

Excellent service from Trent best to work with

OSAMA MOHAMED

3 months ago

Very friendly

Taylor Robertson

3 months ago

Trent was a great help. Gave an amazing offer and very professional. Would definitely recommend

christoff bezuidenhout

3 months ago

Great service! I'd definitely be back again.

Andre Potgieter

3 months ago

Very professional and friendly people

Don Heller

4 months ago

It was nice

Marcy Bielu

4 months ago

It was a good experience . Very efficient

Kay-La Boshoff

4 months ago

Very clean and professional. Will definitely come back if we come across more gold. Also, free coffee

Barry Barnard

4 months ago

Friendly and professional, appreciated the advice and the honesty.

Mandy Mashele

4 months ago

Mpho Tsoku

4 months ago

Adrian Venter

4 months ago

I will always choose this establishment; their professionalism, helpfulness, and efficiency are truly commendable. A significant appreciation goes to Jaime, whose presence at the front office speaks volumes about their excellent service.

Lerato Ngwevu

4 months ago

Absolutely phenomenal service. Quick, professional and so informative. I was in and out within 15minuts. Thank you so much Trent for you amazing services and kindness.

Larry- Brandon Sachs

4 months ago

Pieter Joubert

4 months ago

Bronwynne Naidoo

4 months ago

Exceptional service from start to finish.

I had an excellent experience at The Gold Avenue and can confidently recommend them. I worked with Trent, who was professional, calm, and incredibly knowledgeable throughout the entire process.

The space itself is very classy and secure, which immediately put me at ease. The evaluation was done transparently and professionally, with everything clearly explained. I was genuinely surprised (in the best way) by the final valuation — it was significantly higher than I expected.

Payment was immediate, and the overall experience felt respectful, efficient, and trustworthy. If you’re looking for a reputable place to have gold evaluated or sold in Johannesburg, The Gold Avenue is definitely the place to go.

Thank you, Trent and team!

Paul Prins

4 months ago

Great customer service. And value for your unwanted jewelry items. Would definately recommend The Gold Avenue to anyone looking to get a fair and informed return on their jewelry.

Hentie Steenkamp

4 months ago

Just wanted to share my awesome experience with you - the service was lightning fast and super professional! 💛 Payment was reflected in my account before I even left the company, which was amazing! 👏 I have already recommend you guys to my familyand friends. Thanks for making it a seamless transaction!

Here's my review 😄:

"⭐️⭐️⭐️⭐️⭐️ Quick, professional service! Payment was in my account before I left. Top-notch experience with The Gold Avenue 💛"

Shwani Mothibi

4 months ago

Annie Brown

4 months ago

The best is the business!

Hanru Kotze

4 months ago

Very professional, helpful and available. Best of all the highest price offered as well.

Bernice Barnard

5 months ago

We had an excellent experience with Gold Avenue. The service was ethical, transparent, and handled with genuine care. Trent was knowledgeable, fair, and deeply respectful throughout the process. We never once felt pressured or undervalued. Highly recommended.

Christian Landman

5 months ago

I had an excellent experience with Gold Avenue Jewelers. Their honesty truly stands out, they are transparent, trustworthy, and genuinely put the customer first. The staff are incredibly informative and take the time to explain everything clearly without any pressure. Their kindness, professionalism, and attention to detail made the entire experience smooth and enjoyable. I highly recommend

Steven Yin

5 months ago

Highly recommend! I dealt with Trent, the whole process was quick, efficient and safe. Price offered was good, higher than a few other places

matthew tommy

5 months ago

My experience at The Gold Avenue was excellent! Their incredibly knowledgeable, helpful and efficient staff catered to each aspect of my transaction, providing sound advice. The perfect destination for anyone desirous of complete satisfaction! Tommy

Kolean Padayachi Moonsamy

5 months ago

I had a great experience at Gold Avenue. The offices are professional, secure, and easy to find. Trent assisted me during my visit; he was incredibly welcoming and took the time to provide all the information I needed. I definitely recommend them

Jasmin Cloete

9 months ago

What excellent service from Jaime at The Gold Avenue! She was proactive, informative, and incredibly helpful.

She made me aware of several important things regarding gold and diamonds, which really helped me make an informed decision when it came to my jewellery.

Jaime was punctual and professional throughout. I would highly recommend The Gold Avenue — they truly offer the best value for money when it comes to gold and diamonds, and their service is absolutely impeccable!

Doreen de klerk

9 months ago

Beautiful office with very attentive staff. Situated on the 8th floor.

Cara Leigh

9 months ago

Despite the very fancy building and good location I was highly disappointed with the price offered and lack of transparency regarding fees and spot price calculations within the consult.

We went to three gold traders in the Sandton and Illovo area, Gold Avenue offered us R20,000 less than their competitor just 5mins down the road. If you don’t do your research you will very likely leave substantially short changed.

Neha Taliwantg

9 months ago

It’s a very secure nice place, easy to find with the instructions giving to you by your consultant. My consultant Trent was really amazing and helpful. Recommend highly to anyone trying to sell their gold.

Karenn Hauser

11 months ago

What an absolute pleasure dealing with the professional, transparent and pleasant team at The Gold Avenue. If you're looking for safety, professionalism and all round outstanding service, this is where you want to go.

Especially for ladies who are security conscious and are keen on privacy. I'm happy to say that The Gold Avenue deserves highest recommendations.

Nancy Makhwathana

11 months ago

The entire transaction from start to finish was seamless. Communication was excellent, and the team was patient, informative, and honest throughout. They made the process simple, quick, and stress-free. I would highly recommend their services to anyone, any day, and I will definitely use them again.

Tamara Sack

11 months ago

I had such a great experience! The service was incredibly professional, efficient, and friendly from start to finish. Everything was clearly explained, and I felt comfortable and taken care of throughout the entire process. It’s rare to find such honesty and transparency these days - highly recommend!

markkrog

12 months ago

Dealt with Trent who was professional and highly competent. Got paid immediately. No mess, no fuss. All round a great experience!

Farzana Khan

12 months ago

Excellent, professional and efficient service.
Consultant Trent was very welcoming, and kind enough to explain all details clearly.
The process was so quick, I was truly amazed.
Highly recommend The Gold Avenue 👌

Margie Lazarus

1 year ago

Hi this was the second time i went to gold avenue and the service I recieved was far more better than 5 stars I feel very safe and comfortable going there besides the excellent service the do get great and fair value for my items I sell to them always fair and honest thank you for your great service Margaret 🙏

Response from the owner 1 year ago

Hey Margie, thanks so much for transacting with us again, it’s always a pleasure dealing with you. Thanks for the lovely review, but i believe you accidentally gave us a 1 star instead of a 5 star. 🙁

dutywa medical

1 year ago

Johan Meiring

1 year ago

Tasha Black

1 year ago

Professional, knowledgeable and welcoming.
I highly recommend The Good avenue.

Thato Lenka

1 year ago

Very friendly and welcoming staff yet still professional.
Great service.

Naeem Shaik

1 year ago

Zaheer Motala

1 year ago

K M

1 year ago

Excellent service with Trent! Kept me updated along the entire process and deal done quickly and professionally at their offices. Will be back for further business.

Phillip Chetty

1 year ago

Efficient service

Devin Carstens

1 year ago

Professional. Very professional.

Busisiwe Mashiloane

1 year ago

Literally just left, excellent service from Trent.
Krugerrand was valued and got an instant EFT within 10 minutes of the sale ... You are offered refreshments while you wait.

Thanks again Trent and Team

Christian Fourie

2 years ago

Niki Machida

2 years ago

The Gold Avenue is really in a class of their own. They staff are incredibly friendly, knowledgeable and provide their service with the utmost professionalism.

The process is seamless and they offer the best upfront prices without any hidden costs compared to some of their competitors

I highly recommend that anyone looking to sell their gold give The Gold Avenue a call.

Farzanah Dhoda

2 years ago

Quick, pleasant, friendly and seamless. Thanks for a great experience.

Wande James

2 years ago

I had an appointment with a competitor but decided to 1st get a valuation done here. The company is in a safe well maintained building. Trent was friendly, honest and professional he quoted then I went to the competitor. I ended up going back to The Gold Avenue. After this experience, I will always use their services going forward try them out when you are shopping around!

Neil Stacey

2 years ago

The service was exceptional. I hope to be doing business with Roxy again.

Lindy Van Der Merwe

2 years ago

They are super friendly and you feel safe doing business with them! Highly recommended

Maseforo Mathatho (maseforo mathatho)

2 years ago

The service was quick and easy. I got a warm reception from the lady who was assisting me. The environment is very safe and friendly.

Ruby Beck

3 years ago

Very friendly and efficient service!

Kristy Rucastle

3 years ago

Really good, honest service! Thank you guys.

henkie gouws

3 years ago

Hi there . Roxy was very friendly and welcoming . Very happy with my experience at at The Gold Avenue

Hassen Noormahomed

3 years ago

Pat McEvilly-Woods

3 years ago

Very professional. Roxanne is a superstar

Steph de la Rey

3 years ago

The most seamless experience! As a customer, I was fully informed at every point of the process. The offices are pristine and safe, the staff are helpful and organised, and the valuation thorough and instantaneous. I would highly recommend trusting The Gold Avenue with your business and I am very grateful for their help with mine!

Hennie Oosthuizen

3 years ago

I highly recommend The Gold Avenue for their professional service and the warm, friendly, honest and kind way in which they relate to their clients. Their office is private and secure, and provides a relaxed and safe environment in which to conduct business. They were very helpful and offered us great advice and the best prices, using state of the art technology to do the valuations. Thank you very much!

Chad Farah

3 years ago

The Gold Avenue provided an exceptional experience. They were efficient, knowledgeable, and offered valuable advice to resolve my trade-in. Their expertise and clear communication made the process seamless. I highly recommend The Gold Avenue for reliable trading services.

Sara Albrecht

3 years ago

Excellent experience, the staff are very transparent and thorough with explaining each step and showing you all the calculations. They are in a location which is very safe and secure. Will definitely be using them again. Thank you for the wonderful service!

Lucille Chetty

3 years ago

Excellent service from start to finish of my dealings with Trent. Nothing was too much trouble and my queries always received a very prompt reply. The ring was made according to spec and just what I wanted. I wouldnt hesitate to recommend The Gold Avenue. A 5 star experience for sure 😊

Jake schmidt

3 years ago

Great service! Extremely helpful staff.

Was quick and easy. Will definitely be using them again!!!

Jessica Ostrin

4 years ago

I had a really great experience at the Gold Avenue, they made me feel secure and safe and the experience was seamless and enjoyable. Will definitely use their services again!