Safety

your safety is
our priority

At The Gold Avenue, we understand that safety and peace of mind are just as important as the service we provide. That’s why we’ve gone above and beyond to ensure our location is secure, accessible, and trusted by our clients.

Safety

your safety is
our priority

Safety

A Secure,
Professional Environment

Our offices are located on the 8th floor of a reputable, modern commercial building, shared with established law firms and other professional services. The building is situated in a safe area and offers:

On-site security personnel
24/7 surveillance
Controlled access and entry systems
Secure parking with monitored access

our commitment to safety

Watch Before You Visit

For your peace of mind, we’ve prepared a short safety walkthrough video that shows exactly what to expect when visiting The Gold Avenue. From secure parking to entry procedures, we want you to feel fully informed and completely at ease.

reviews

verified by clients like you

We know trust is earned, not given. That’s why we include real testimonials from our clients who’ve had safe, seamless experiences at our office. Your comfort matters to us, and we’re proud of the trust our community places in us.

The Gold Avenue - Sell Diamonds and Valuables for Cash

5.0

Based on 410 reviews

review us on

Tsakane Maluleke

2 days ago

Service is excellent and the office is clean and modern. I liked everything about the Gold Avenue

Biser Bagryanov

6 days ago

The Best Value offered in Gauteng customers are walking out with a smile on their faces

Henk Van Zyl

6 days ago

Fantastic company. People you can trust

Carmen Jacobs

7 days ago

Fast friendly service

Gert Hamilton

7 days ago

Zukiswa Nguleka

1 week ago

We appreciate the help we found at gold Avenue

Zipho mzondo

1 week ago

Great service

Exclusive Style

2 weeks ago

Excellent service *****

Ronald Jordan

2 weeks ago

We had such a pleasant experience. They are super professional and gives the best price for your jewelry. And immediate payment while you wait

Bronwyn Kotze

2 weeks ago

Excellent service from The Gold Avenue staff. I wasn't able to go to their offices so they assisted me by collecting my gold items. Everything done via video and electronically. Thank you very much for the excellent service received. Will definitely recommend others to make.use of your service.

Ryley Naidoo

3 weeks ago

Excellent service.

Sithelo Shozi

4 weeks ago

Secure and place ever! Excellent service! Thank you Trent.

Jan

4 weeks ago

⭐⭐⭐⭐⭐ I had an excellent experience with Gold Avenue in Sandton. The whole process was smooth, fast, and professional. A special thank you to Trent, who assisted me throughout the process. He was extremely helpful and took the time to explain everything in detail, making sure I understood every step. I really appreciated how professional, knowledgeable, and transparent the service was. Trent made the entire experience easy and stress-free. I would definitely recommend Gold Avenue Sandton to anyone looking for great service and a smooth experience!

4 weeks ago

4 weeks ago

1 month ago

1 month ago

Excellent.

Idan Jaan

1 month ago

Great service! Best in the business. Highly recommend.

Hekkie Budler

1 month ago

Great service Super professional Brilliant service

Chad Saldsman

1 month ago

Fantastic service and beautiful offices, very happy with the TGA guys, will definitely come back 👍

Sunbright Goods

1 month ago

Antoinette Ferguson

1 month ago

I had a great experience at The Gold Avenue today. Trent was friendly, helpful, and professional — he made the whole process comfortable and easy. I really appreciated his kind approach and honesty. Highly recommended!

Mkhulu Vivienne Mathobela

1 month ago

The service is excellent and they offered me best value for my chain. Recommend gold avenue to anyone who needs to sell.

Nomsisi Mathobela

1 month ago

Received excellent service and value for money for my jewelery. Quick and exceptional service. You have jewelry you want sell Gold Avenue are your people.

Terri Noble

1 month ago

Excellent Service!

Rachel Orchard

1 month ago

Fantastic service! Quick, easy and so professional! I’m back for the 3rd time. Thank you!

Muhammed Madhi

1 month ago

zanielle serfontein

2 months ago

We had a wonderful experience selling our gold at this company. From the moment we arrived, Trent was incredibly friendly, professional, and welcoming. He took the time to explain the process to us clearly and answered all of our questions, which made the entire experience easy and comfortable. We really appreciated how helpful and transparent Trent was throughout the process. Would definitely recommend them to anyone looking to sell their gold. Thank you for the excellent service!

Johnathon Hart

2 months ago

Brilliant service, very informative and very helpful. Definitely recommended

Gorilla AI 3D Printing

2 months ago

Its a safe and very friendly place i would refer

lovemore Mugwagwa

2 months ago

Jaime was the best!

Deagan Rich

2 months ago

Very welcoming and informative. Would highly recommend

belinda b

2 months ago

Save friendly environment.

Francois Badenhorst

2 months ago

Friendly and professional service

Preeya Naidoo

2 months ago

I would recommend Trent and The Gold Avenue, he was very professional, reassuring & informative to deal with, very smooth to process!

Salmaan Mia

2 months ago

Best services

Donovan Kaye

2 months ago

Very helpful and transparent with the details no pressure on the sale.

zahraa al kinani

2 months ago

Excellent service

Bianca Biancs

2 months ago

Donna Zitha

2 months ago

The Absolute BEST!!! Very transparent people, thank you very much Trent. I learnt so much today.🎀

NOSIPHO BIKITSI

3 months ago

Excellent, professional quick service. No hassles. Would definitely recommend. Plus nice hot chocolate while you wait 🫢🥰

kelly mommsen

3 months ago

Exceptional service, very friendly and instant payment as promised. I was there for maybe 10 minutes and it all went very smoothly

Malwandla

3 months ago

Great place to sell your old jewelry. Best Value 👌

Ethan Blok

3 months ago

Super safe and secure environment. Wonderful experience.

Lize Swanepoel

3 months ago

Wow, the service from start to finish was amazing, efficient and friendly. Payment was immediate... I am thoroughly impressed. Thanks to Jamie and Trent for your making this a pleasant experience 😁

Jonathan Shahim

3 months ago

Kamani Pillay

3 months ago

It was a pleasant, safe process dealing with The Gold Avenue. Trent was friendly yet very professional. Exceptional customer service!! The best price, ethical and safe unlike other dealers in Johannesburg. I highly recommend that you use The Gold Avenue for a stress-free experience

Earl D

3 months ago

It was very welcoming and the service was excellent 👍🏾

Leoni JANSE VAN RENSBURG

3 months ago

The Gold Avenue is definately a brand you can trust. From my first enquiry to the actual sale Trent was very professional and answered all questions truthfully. Would recommend their service anytime! Thank you!

Rumain Akoob

3 months ago

Really easy and kind

Bronwyn Powell

3 months ago

Thank you Brent. Excellent service!!

Priscilla Gcora

3 months ago

Luca Krummeck

3 months ago

They are so warm welcoming and amazing when it comes to their knowledge. They DO NOT CHEAT TOU in any wayyy song you want full price for your gold. Come here!! They are so kind. I 1000% believe that the gold avenue (Trent) is the best person to go to for gold.

3 months ago

4 months ago

4 months ago

4 months ago

Such an easy process!

Ben Fonnix

4 months ago

Absolutely amazing pricing and service from Trent. Highly recommend. After getting quotes from many places , he was the best and most transparent on all dealings.

Josh Singh

4 months ago

Excellent service and customer centricity

Quinten Fuchs

4 months ago

Excellent and professional service, they assisted very quickly and friendly. Would recommend 100%

Shaun Leal

4 months ago

Very through, very professional and top class. Thanx Trent for the amazing service and high level of professionalism. Would 100 percent recommend to anyone wanting to sell gold.

Ashley Morgan

4 months ago

I recently sold a few gold items to Gold Avenue and couldn't be happier with how smoothly it went. It was absolutely great dealing with Jamie! She was professional, took the time to explain the valuation process clearly, and gave me a highly competitive payout. It’s great to find a business you can actually trust. Will definitely return.

M N

4 months ago

I had an excellent experience selling my jewellery with Jaime. From start to finish, she was professional, knowledgeable, and transparent throughout the process. She took the time to explain everything clearly, made me feel comfortable, and provided outstanding customer service. The transaction was smooth, efficient, and handled with integrity. I highly recommend Jaime to anyone looking for a trustworthy and professional jewellery buyer. Thank you for making the experience so easy and pleasant!

Sadia Khan

4 months ago

Efficient, fair and lovely to deal with it. Incredibly professional and helpful.

Kapil Chunilall

4 months ago

Very helpful and friendly

Moniece Viljoen

4 months ago

Amazing service, would highly recommend for anyone

Belinda Wilson

4 months ago

Wonderful dealing with such a professional company, Trent is compassionate when having to give up precious items. A safe and secure environment. I will only use The Gold Avenue.

Naomi van Eck

4 months ago

Very professional, friendly and easy to deal with. Thank you for making me feel at ease. Excellent service.

shanice ngondo

4 months ago

Wonderful experience.Very professional and friendly staff.🙏

Katherine Botha

4 months ago

Mohammed Yasin Hoosen

4 months ago

4 months ago

4 months ago

4 months ago

5 months ago

Very safe environment and wonderful people. I have sold jewellery there twice and the service has been exceptional. Fair evaluations and great advice. I would highly recommend.

Jonathan Currie

5 months ago

Quick, discreet and professional service from Trent. Highly recommend the Gold Avenue.

RecircleSA6

5 months ago

The service was excellent, efficient, and fast. Negotiations were handled fairly, and the environment was very comfortable throughout the process. A big thumbs up to Trent for the outstanding service—highly recommended! service was - Ronald

Celine Cruse

5 months ago

My experience at the Gold Avenue was amazing. Everything was done by the book. Transparent , very quick and completely professional. Thank you

Kana Kana

5 months ago

It was nice doing business with your company today.

Carel van Heerden

5 months ago

Excellent service!! Friendly and professional handling of the transactions and I was offered 10% more than what others offered me! It was truly a lovely experience!! Thank you!

Matan Atias

5 months ago

They bought my gold and provided the most professional service! Highly recommend

Andre Snell

5 months ago

Ni'mat Joosab

5 months ago

Megan Naidoo

5 months ago

Trent was really open and honest during the whole process. He has excellent customer service skills and was really helpful. Thanks so much guys. Payment processing is immediate and hassle-free.

Oratilwe Zamantungwa Makgale

5 months ago

Aforika Trading

5 months ago

Highly professional and friendly service from start to finish. The process was quick, seamless, and completely transparent, with a satisfying payout. Truly hassle-free — I would definitely recommend them. Special thank you to Trent Saldsman

Bafana Max

5 months ago

Best price in town left happy good service definitely will be back

Thando Mhlanga

5 months ago

Great service

Pompi Pompi

6 months ago

Best deal ever

Lungii Nkosi

6 months ago

THE BEST !! I cannot stress this enough. 10/5

kgotso Hoaeane

6 months ago

Qaqamba Tom

6 months ago

Absolutely amazing service! Professional and efficient!

Wandile Dube

6 months ago

Incredible service. Trent was extremely helpful and quick with everything.

Angelique Venter

6 months ago

Best waiting service and excellent service

Cindy Dippenaar

6 months ago

Very excellent services Thank you

krokedil

6 months ago

Amazing service

Yulia Brand

6 months ago

I became a widow recently and unfortunately I had to sell few gold peaces to support us.i was extremely nervous before I went in .I don't know why but in my mind I was expecting a Greek guy with thick gold necklace and gold ring on each finger.i was preparing that no matter what I know about gold prices he will trick me with lowest price possible 🤗The joke was on me because it was the sweetest lady came to greet me and invite me to her office.Everything was above board.i had few questions and she answered them patiently and put me at ease.My only regret is that I didn't ask her her name.Few of the peaces had sentimental value and I'm so grateful that she handled them with care . Thank you so much for making the hole experience comfortable and pleasant.i would definitely recommend The gold venue to family and friends. Kindest regards Yulia