The History of Gold Jewellery: From Ancient Egypt to Today

The History Of Gold Jewellery

Key takeaway: Gold jewellery has been worn for thousands of years, from Ancient Egyptian burial pieces to modern wedding bands. Across every era, gold was prized for its rarity, its resistance to tarnish and its beauty, which is exactly why old gold jewellery still holds real value today. Few materials have held human attention as long […]

How to Sell Your Gold and Gold Jewellery for Cash in South Africa

How to Sell Your Gold

Key takeaway: To sell your gold, gather your jewellery, coins or Krugerrands, get them weighed and tested by a reputable buyer, and accept an offer based on the live gold price, purity and weight. At The Gold Avenue in Illovo, Sandton, valuation and same-day payment happen on the spot. Selling gold should be simple, but the […]

What To Do If You Are Thinking About Selling Your Gold Jewellery

What To Do If You Are Thinking About Selling Your Gold Jewellery

Key takeaway: Before you sell your gold jewellery, sort it by karat, weigh it, and understand that you are paid mainly on gold content against the live spot price. Then take it to a transparent, reputable buyer who weighs and tests in front of you. If you are thinking about selling gold jewellery in Johannesburg, the […]

How To Get The Most Money For Your Gold Jewellery

How To Get The Most Money For Your Gold Jewellery

Key takeaway: To get the most money for your gold jewellery, know its karat and weight, sell to a buyer who prices on the live gold spot price rather than a flat scrap rate, separate gemstones and brand pieces from melt value, and get a face-to-face valuation before you accept any offer. Most people who sell […]

Understanding The Factors That Affect The Value Of Your Diamonds in 2026

Understanding The Factors That Affect The Value Of Your Diamonds

Key takeaway: A diamond’s value comes down to the four Cs, cut, colour, clarity and carat weight, plus its certification, setting and the live diamond market. When you sell, the stone is assessed against all of these together, not on the price you originally paid. Plenty of people in Johannesburg own a diamond ring, pendant or […]

What You Need To Know Before Selling Your Diamonds

What You Need To Know Before Selling Your Diamonds

Key takeaway: Before selling your diamonds, gather any certificates and proof of ownership, understand how the four Cs drive value, and deal with a transparent buyer who tests and prices openly. In Johannesburg, The Gold Avenue in Illovo offers free valuations and same-day payment. Selling a diamond is rarely a casual decision. Whether you are letting […]

The Importance Of Researching Gold Buyers In South Africa

The Importance Of Researching Gold Buyers In South Africa

Key takeaway: Researching gold buyers in South Africa protects you from underpayment and unsafe deals. Check the buyer’s reputation, premises, registration and pricing method before you sell, and choose one that weighs and tests in front of you and pays on the live gold price. Selling gold is one of those decisions you usually make only […]

Understanding The Factors That Affect The Value Of Your Gold in 2026

Understanding The Factors That Affect The Value Of Your Gold

Key takeaway: The value of your gold in 2026 comes down to its purity (carat), its actual weight in grams, and the live international gold price on the day you sell. Form, condition and whether you sell to a transparent buyer or a pawnbroker then decide how much of that value reaches your pocket. If […]

Protecting Your Personal Information and Avoiding Scams When Selling Diamonds

Tips For Protecting Your Personal Information And Avoiding Scams While Selling Diamonds

Key takeaway: Sell diamonds only to an established buyer with a real premises, never share banking or ID details before you have a firm written offer, refuse to courier stones to a stranger, and insist on same-day cash or EFT payment after your diamond is weighed and tested in front of you. Selling a diamond should […]

The Best Diamond Buyers in South Africa: How to Choose One and Sell Safely

The Best Diamond Buyers In South Africa

Key takeaway: The best diamond buyers in South Africa are transparent about how they price, test and weigh stones in front of you, base offers on the live market and the diamond’s quality, and pay the same day. The Gold Avenue in Illovo, Sandton buys diamond jewellery this way. If you are holding a diamond ring, […]