what we buy

sell your diamonds
& jewellery

call us

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010 109 0080

what we buy

sell your diamonds
& jewellery

call us

Vector 6

010 109 0080

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VECTOR

diamonds

We buy your diamonds & JEWELLERY

At the Gold Avenue we buy all forms of Diamonds and Diamond Jewellery including polished diamonds, diamond rings, diamond earrings, diamond necklaces, diamond tennis bracelets, diamond pendants and diamond brooches. Our team of specialists have over 25 years experience in the diamond industry and hold certificates of accreditation from the GIA (Gemological Institution of America), this allows us to grade your diamonds in the most honest and professional manner whereby you as a client will get the maximum amount of money for your diamond. By giving our clients full transparency during the buying process we weigh all diamonds on a scale in full view of our customers and once we have determined all the factors of your diamond we then put a value to it according to the diamond index and provide immediate payment for your diamond. With us, you can pawn diamonds and pawn diamond jewellery with peace of mind. Call us today for a free evaluation. Exchanging your diamond items for instant cash has never been this easy.

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Contact our Team

Contact our TGA team and tell us what you would like to sell. Call, WhatsApp or Chat to us online and describe your luxury items.

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Book an appointment

Schedule a suitable valuation time and date with our consultants. We’re conveniently based in Johannesburg at safe and secure premises.

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Get an offer

Our expert team will do a valuation within minutes. We believe in long term relationships and returning clients, so we guarantee the best price.

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Money in your bank

We make an immediate payment, directly into your bank account. Whether you prefer cash or EFT.

sell your diamonds & jewellery

request a quote

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diamonds & jewellery

items we buy

We give you the best prices, guaranteed. Get immediate money in your bank account. Schedule your appointment today for an evaluation and turn your diamonds and diamond jewellery into instant cash.

Get Buyers For Your Diamonds In South Africa
Diamond chains and diamond necklaces
Get The Best Price For Your Diamonds at The Gold Avenue
Diamond rings & diamond engagement rings
Selling Your Diamonds To A GIA Certified Buyer
Cut diamonds
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Krugerrands
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Gold Brooches
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Gold Chains
Diamond and Gold Ring
Gold Earrings
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Gold rings
Diamond Earrings
diamond earrings

The Gold Avenue

brands we buy

Our goal is to do continuous business with returning happy clients. Schedule an appointment with us to get the best price for your luxury items.

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our commitment to safety

Watch Before You Visit

For your peace of mind, we’ve prepared a short safety walkthrough video that shows exactly what to expect when visiting The Gold Avenue. From secure parking to entry procedures, we want you to feel fully informed and completely at ease.

reviews

loyal Customers

The Gold Avenue - Sell Diamonds and Valuables for Cash
5.0
Based on 229 reviews
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Jasmin Cloete
13:33 08 Sep 25
What excellent service from Jaime at The Gold Avenue! She was proactive, informative, and incredibly helpful.

She made me aware of several important things regarding gold and diamonds, which really helped me make an informed decision when it came to my jewellery.

Jaime was punctual and professional throughout. I would highly recommend The Gold Avenue — they truly offer the best value for money when it comes to gold and diamonds, and their service is absolutely impeccable!
Doreen de klerk
09:50 03 Sep 25
Beautiful office with very attentive staff. Situated on the 8th floor.
Cara Leigh
21:00 27 Aug 25
Despite the very fancy building and good location I was highly disappointed with the price offered and lack of transparency regarding fees and spot price calculations within the consult.

We went to three gold traders in the Sandton and Illovo area, Gold Avenue offered us R20,000 less than their competitor just 5mins down the road. If you don’t do your research you will very likely leave substantially short changed.
Neha Taliwantg
10:26 23 Aug 25
It’s a very secure nice place, easy to find with the instructions giving to you by your consultant. My consultant Trent was really amazing and helpful. Recommend highly to anyone trying to sell their gold.
Karenn Hauser
14:49 04 Jul 25
What an absolute pleasure dealing with the professional, transparent and pleasant team at The Gold Avenue. If you're looking for safety, professionalism and all round outstanding service, this is where you want to go.

Especially for ladies who are security conscious and are keen on privacy. I'm happy to say that The Gold Avenue deserves highest recommendations.
Nancy Makhwathana
14:39 04 Jul 25
The entire transaction from start to finish was seamless. Communication was excellent, and the team was patient, informative, and honest throughout. They made the process simple, quick, and stress-free. I would highly recommend their services to anyone, any day, and I will definitely use them again.
Tamara Sack
16:47 18 Jun 25
I had such a great experience! The service was incredibly professional, efficient, and friendly from start to finish. Everything was clearly explained, and I felt comfortable and taken care of throughout the entire process. It’s rare to find such honesty and transparency these days - highly recommend!
markkrog
19:00 30 May 25
Dealt with Trent who was professional and highly competent. Got paid immediately. No mess, no fuss. All round a great experience!
Farzana Khan
17:59 26 May 25
Excellent, professional and efficient service.
Consultant Trent was very welcoming, and kind enough to explain all details clearly.
The process was so quick, I was truly amazed.
Highly recommend The Gold Avenue 👌
Margie Lazarus
17:08 15 May 25
Hi this was the second time i went to gold avenue and the service I recieved was far more better than 5 stars I feel very safe and comfortable going there besides the excellent service the do get great and fair value for my items I sell to them always fair and honest thank you for your great service Margaret 🙏
Response from the owner 06:42 14 May 25
Hey Margie, thanks so much for transacting with us again, it’s always a pleasure dealing with you. Thanks for the lovely review, but i believe you accidentally gave us a 1 star instead of a 5 star. 🙁
dutywa medical
11:53 14 May 25
Johan Meiring
11:59 09 May 25
Tasha Black
13:40 02 May 25
Professional, knowledgeable and welcoming.
I highly recommend The Good avenue.
Thato Lenka
13:35 02 May 25
Very friendly and welcoming staff yet still professional.
Great service.
Naeem Shaik
11:03 02 May 25
Zaheer Motala
13:21 25 Apr 25
K M
14:44 23 Apr 25
Excellent service with Trent! Kept me updated along the entire process and deal done quickly and professionally at their offices. Will be back for further business.
Phillip Chetty
13:12 23 Apr 25
Efficient service
Devin Carstens
12:59 22 Apr 25
Professional. Very professional.
Busisiwe Mashiloane
10:22 26 Mar 25
Literally just left, excellent service from Trent.
Krugerrand was valued and got an instant EFT within 10 minutes of the sale ... You are offered refreshments while you wait.

Thanks again Trent and Team
Christian Fourie
09:59 29 Jul 24
Niki Machida
10:18 24 Jul 24
The Gold Avenue is really in a class of their own. They staff are incredibly friendly, knowledgeable and provide their service with the utmost professionalism.

The process is seamless and they offer the best upfront prices without any hidden costs compared to some of their competitors

I highly recommend that anyone looking to sell their gold give The Gold Avenue a call.
Farzanah Dhoda
11:15 16 Jul 24
Quick, pleasant, friendly and seamless. Thanks for a great experience.
Wande James
14:18 27 May 24
I had an appointment with a competitor but decided to 1st get a valuation done here. The company is in a safe well maintained building. Trent was friendly, honest and professional he quoted then I went to the competitor. I ended up going back to The Gold Avenue. After this experience, I will always use their services going forward try them out when you are shopping around!
Neil Stacey
08:46 22 May 24
The service was exceptional. I hope to be doing business with Roxy again.
Lindy Van Der Merwe
18:29 15 May 24
They are super friendly and you feel safe doing business with them! Highly recommended
Maseforo Mathatho (maseforo mathatho)
05:42 19 Dec 23
The service was quick and easy. I got a warm reception from the lady who was assisting me. The environment is very safe and friendly.
Ruby Beck
10:42 02 Nov 23
Very friendly and efficient service!
Kristy Rucastle
10:53 26 Oct 23
Really good, honest service! Thank you guys.
henkie gouws
09:06 11 Oct 23
Hi there . Roxy was very friendly and welcoming . Very happy with my experience at at The Gold Avenue
Hassen Noormahomed
07:12 24 Sep 23
Pat McEvilly-Woods
18:28 29 Aug 23
Very professional. Roxanne is a superstar
Steph de la Rey
11:43 21 Jul 23
The most seamless experience! As a customer, I was fully informed at every point of the process. The offices are pristine and safe, the staff are helpful and organised, and the valuation thorough and instantaneous. I would highly recommend trusting The Gold Avenue with your business and I am very grateful for their help with mine!
Hennie Oosthuizen
07:15 09 Jun 23
I highly recommend The Gold Avenue for their professional service and the warm, friendly, honest and kind way in which they relate to their clients. Their office is private and secure, and provides a relaxed and safe environment in which to conduct business. They were very helpful and offered us great advice and the best prices, using state of the art technology to do the valuations. Thank you very much!
Chad Farah
13:54 08 Jun 23
The Gold Avenue provided an exceptional experience. They were efficient, knowledgeable, and offered valuable advice to resolve my trade-in. Their expertise and clear communication made the process seamless. I highly recommend The Gold Avenue for reliable trading services.
Sara Albrecht
10:41 30 May 23
Excellent experience, the staff are very transparent and thorough with explaining each step and showing you all the calculations. They are in a location which is very safe and secure. Will definitely be using them again. Thank you for the wonderful service!
Lucille Chetty
14:04 17 Apr 23
Excellent service from start to finish of my dealings with Trent. Nothing was too much trouble and my queries always received a very prompt reply. The ring was made according to spec and just what I wanted. I wouldnt hesitate to recommend The Gold Avenue. A 5 star experience for sure 😊
Jake schmidt
07:26 09 Dec 22
Great service! Extremely helpful staff.

Was quick and easy. Will definitely be using them again!!!
Jessica Ostrin
06:36 25 Nov 22
I had a really great experience at the Gold Avenue, they made me feel secure and safe and the experience was seamless and enjoyable. Will definitely use their services again!
Max Christensen
17:50 24 Nov 22
Great experience, very professional. Knew exactly what I needed. Will definitely be going back.
Daniel Jassinowsky
16:54 24 Nov 22
Brilliant service. Quick easy and efficient. Would highly recommend to anyone looking to sell their luxury items
craig carstens
15:54 24 Nov 22
What a great experience from start to finish, professional and friendly with instant payment. Highly recommended.

reviews

loyal Customers

Charles
Charles V
★★★★★ 5/5
“They offered me the best price for my Krugerrands, made the payment immediately”
Nadia
Nadia M
★★★★★ 5/5
"Really the only way to go when selling your jewellery. Aside from giving me an excellent price, the transaction was completed within 20 minutes.”
Client Review
Thando Q
★★★★★ 5/5
“Dealing with The Gold Avenue was a seamless experience. During a challenging time after a medical emergency, their service was efficient and fast, and their team’s positivity was much appreciated .”
Claire
Claire O
★★★★★ 5/5
“I was unsure where and how to sell the luxury watch that I received as a gift but didn’t really like. The Gold Avenue made the process quick and easy, and I got a better price than expected. The appraiser came to my house, and the deal was done within two days."