GOLD | DIAMONDS | LUXURY WATCHES | cash loans

Selling your luxury items has never been this convenient.

Access the money you need.
When you need it.

call us

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GOLD | DIAMONDS | LUXURY WATCHES | cash loans

Selling your luxury
items has never been
this convenient.

Selling your luxury items has never been this convenient.

Access the money you need. When you need it.

Access the money you need.
When you need it.

call us

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FAIR & HONEST PRICING

We love luxury. We also know what it is worth. That’s why we’ll give you the absolute best price for your valuables guaranteed.

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QUICK TRANSACTIONS

No one likes waiting. Especially not for money. Get your money immediately. It really is as simple as that.

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HOME APPRAISALS

Nervous to travel with high-value items? No problem at all. Our professional team can come to you in the comfort of your home and give you a free evaluation on your luxury items.

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LOW INTEREST RATES

When it comes to collateral loans, our dedication to honesty and fairness is reflected in our low interest rates.

what we buy

explore the gold avenue

Finding an efficient, trustworthy buyer for your valuables should not be complicated. If
you’re selling your luxury watch, Krugerrands or gold and diamond jewellery, we’ll buy it.
Not only is our process fast, safe and convenient, we make sure the experience is
pleasant too and guarantee the best price for your items

we buy

DIAMONDS

The Gold Avenue

How to sell

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Contact our Team

Contact our TGA team and tell us what you would like to sell. Call, WhatsApp or Chat to us online and describe your luxury items.

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Book an appointment

Schedule a suitable valuation time and date with our consultants. We’re conveniently based in Johannesburg at safe and secure premises.

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Get an offer

Our expert team will do a valuation within minutes. We believe in long term relationships and returning clients, so we guarantee the best price.

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Money in your bank

We make an immediate payment, directly into your bank account. Whether you prefer cash or EFT.

The Gold Avenue

brands we buy

Patek Philippe Logo
Cartier logo
Patek Philippe Logo
Omega Watch Logo
Tag Heuer logo
Rolex Logo

reviews

loyal Customers

Charles
Charles V
5/5
“They offered me the best price for my Krugerrands, made the payment immediately”
Nadia
Nadia M
5/5
"Really the only way to go when selling your jewellery. Aside from giving me an excellent price, the transaction was completed within 20 minutes.”
Client Review
Thando Q
5/5
“Dealing with The Gold Avenue was a seamless experience. During a challenging time after a medical emergency, their service was efficient and fast, and their team’s positivity was much appreciated .”
Claire
Claire O
5/5
“I was unsure where and how to sell the luxury watch that I received as a gift but didn’t really like. The Gold Avenue made the process quick and easy, and I got a better price than expected. The appraiser came to my house, and the deal was done within two days."

in association with

our partners

GIA Logo
The Jewellery Council of South Africa
NCR
European Gemological Laboratory Logo
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Selling Your Diamonds For Cash In South Africa
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The History Of Krugerrands
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