luxury watches
we buy your luxury watches
At the Gold Avenue we specialize in buying, trading-in and loaning against luxury time pieces. Our team has a wealth of knowledge and experience within the luxury watch industry.
Coupled with the Gold Avenue being an industry leader trading in high-end watches, allows for the most accurate and informative valuation on your time piece.
Our in-house watch technician has over 15 years of experience in the industry with the skills and expertise to authenticate your time piece utilising the state-of-the-art watch equipment and tools imported from Switzerland.
We trade in all variations of luxury watches, whether that be antique, vintage, or brand-new time piece models.
We are always committed to giving our clients the best deal and want to create a long term relationship with happy returning clients. For your convenience we also do valuations in the comfort of your home.
Factors we consider when buying your watch:
- The overall condition of the watch?
- Do you have the original papers for the watch?
- Do you have the box?
- Is the watch functioning?
Luxury watches we buy:
- Rolex
- Cartier
- Audemars Piguet
- Patek Philippe
- Breitling
- IWC
- TAG Heuer
- Hublot
- IWC
- Jaeger-LeCoultre
- Longines
- Chopard
- Panerai
- Omega
- Patek Philipp
- Piaget
- Rolex
- Tag Heuer
- Tudor
- Chopard
- Ulysse Nardin
- Zenith
- If your brand is not listed, call us any way!
Contact our Team
Contact our TGA team and tell us what you would like to sell. Call, WhatsApp or Chat to us online and describe your luxury items.
Book an appointment
Schedule a suitable valuation time and date with our consultants. We’re conveniently based in Johannesburg at safe and secure premises.
Get an offer
Our expert team will do a valuation within minutes. We believe in long term relationships and returning clients, so we guarantee the best price.
Money in your bank
We make an immediate payment, directly into your bank account. Whether you prefer cash or EFT.
The Gold Avenue
brands we buy
Our goal is to do continuous business with returning happy clients. Schedule an appointment with us to get the best price for your luxury items.
our commitment to safety
Watch Before You Visit
For your peace of mind, we’ve prepared a short safety walkthrough video that shows exactly what to expect when visiting The Gold Avenue. From secure parking to entry procedures, we want you to feel fully informed and completely at ease.
reviews
loyal Customers
Charles V
★★★★★ 5/5
“They offered me the best price for my Krugerrands, made the payment immediately”
Nadia M
★★★★★ 5/5
"Really the only way to go when selling your jewellery. Aside from giving me an excellent price, the transaction was completed within 20 minutes.”
Thando Q
★★★★★ 5/5
“Dealing with The Gold Avenue was a seamless experience. During a challenging time after a medical emergency, their service was efficient and fast, and their team’s positivity was much appreciated .”
Claire O
★★★★★ 5/5
“I was unsure where and how to sell the luxury watch that I received as a gift but didn’t really like. The Gold Avenue made the process quick and easy, and I got a better price than expected. The appraiser came to my house, and the deal was done within two days."
reviews
loyal Customers
Based on 227 reviews
powered by Google
What excellent service from Jaime at The Gold Avenue! She was proactive, informative, and incredibly helpful.
She made me aware of several important things regarding gold and diamonds, which really helped me make an informed decision when it came to my jewellery.
Jaime was punctual and professional throughout. I would highly recommend The Gold Avenue — they truly offer the best value for money when it comes to gold and diamonds, and their service is absolutely impeccable!
She made me aware of several important things regarding gold and diamonds, which really helped me make an informed decision when it came to my jewellery.
Jaime was punctual and professional throughout. I would highly recommend The Gold Avenue — they truly offer the best value for money when it comes to gold and diamonds, and their service is absolutely impeccable!
Beautiful office with very attentive staff. Situated on the 8th floor.
Despite the very fancy building and good location I was highly disappointed with the price offered and lack of transparency regarding fees and spot price calculations within the consult.
We went to three gold traders in the Sandton and Illovo area, Gold Avenue offered us R20,000 less than their competitor just 5mins down the road. If you don’t do your research you will very likely leave substantially short changed.
We went to three gold traders in the Sandton and Illovo area, Gold Avenue offered us R20,000 less than their competitor just 5mins down the road. If you don’t do your research you will very likely leave substantially short changed.
It’s a very secure nice place, easy to find with the instructions giving to you by your consultant. My consultant Trent was really amazing and helpful. Recommend highly to anyone trying to sell their gold.
What an absolute pleasure dealing with the professional, transparent and pleasant team at The Gold Avenue. If you're looking for safety, professionalism and all round outstanding service, this is where you want to go.
Especially for ladies who are security conscious and are keen on privacy. I'm happy to say that The Gold Avenue deserves highest recommendations.
Especially for ladies who are security conscious and are keen on privacy. I'm happy to say that The Gold Avenue deserves highest recommendations.
The entire transaction from start to finish was seamless. Communication was excellent, and the team was patient, informative, and honest throughout. They made the process simple, quick, and stress-free. I would highly recommend their services to anyone, any day, and I will definitely use them again.
I had such a great experience! The service was incredibly professional, efficient, and friendly from start to finish. Everything was clearly explained, and I felt comfortable and taken care of throughout the entire process. It’s rare to find such honesty and transparency these days - highly recommend!
Dealt with Trent who was professional and highly competent. Got paid immediately. No mess, no fuss. All round a great experience!
Excellent, professional and efficient service.
Consultant Trent was very welcoming, and kind enough to explain all details clearly.
The process was so quick, I was truly amazed.
Highly recommend The Gold Avenue 👌
Consultant Trent was very welcoming, and kind enough to explain all details clearly.
The process was so quick, I was truly amazed.
Highly recommend The Gold Avenue 👌
Hi this was the second time i went to gold avenue and the service I recieved was far more better than 5 stars I feel very safe and comfortable going there besides the excellent service the do get great and fair value for my items I sell to them always fair and honest thank you for your great service Margaret 🙏
Response from the owner 06:42 14 May 25
Hey Margie, thanks so much for transacting with us again, it’s always a pleasure dealing with you. Thanks for the lovely review, but i believe you accidentally gave us a 1 star instead of a 5 star. 🙁 
Professional, knowledgeable and welcoming.
I highly recommend The Good avenue.
I highly recommend The Good avenue.
Excellent service with Trent! Kept me updated along the entire process and deal done quickly and professionally at their offices. Will be back for further business.
Literally just left, excellent service from Trent.
Krugerrand was valued and got an instant EFT within 10 minutes of the sale ... You are offered refreshments while you wait.
Thanks again Trent and Team
Krugerrand was valued and got an instant EFT within 10 minutes of the sale ... You are offered refreshments while you wait.
Thanks again Trent and Team
The Gold Avenue is really in a class of their own. They staff are incredibly friendly, knowledgeable and provide their service with the utmost professionalism.
The process is seamless and they offer the best upfront prices without any hidden costs compared to some of their competitors
I highly recommend that anyone looking to sell their gold give The Gold Avenue a call.
The process is seamless and they offer the best upfront prices without any hidden costs compared to some of their competitors
I highly recommend that anyone looking to sell their gold give The Gold Avenue a call.
I had an appointment with a competitor but decided to 1st get a valuation done here. The company is in a safe well maintained building. Trent was friendly, honest and professional he quoted then I went to the competitor. I ended up going back to The Gold Avenue. After this experience, I will always use their services going forward try them out when you are shopping around!
They are super friendly and you feel safe doing business with them! Highly recommended
The service was quick and easy. I got a warm reception from the lady who was assisting me. The environment is very safe and friendly.
Hi there . Roxy was very friendly and welcoming . Very happy with my experience at at The Gold Avenue
The most seamless experience! As a customer, I was fully informed at every point of the process. The offices are pristine and safe, the staff are helpful and organised, and the valuation thorough and instantaneous. I would highly recommend trusting The Gold Avenue with your business and I am very grateful for their help with mine!
I highly recommend The Gold Avenue for their professional service and the warm, friendly, honest and kind way in which they relate to their clients. Their office is private and secure, and provides a relaxed and safe environment in which to conduct business. They were very helpful and offered us great advice and the best prices, using state of the art technology to do the valuations. Thank you very much!
The Gold Avenue provided an exceptional experience. They were efficient, knowledgeable, and offered valuable advice to resolve my trade-in. Their expertise and clear communication made the process seamless. I highly recommend The Gold Avenue for reliable trading services.
Excellent experience, the staff are very transparent and thorough with explaining each step and showing you all the calculations. They are in a location which is very safe and secure. Will definitely be using them again. Thank you for the wonderful service!
Excellent service from start to finish of my dealings with Trent. Nothing was too much trouble and my queries always received a very prompt reply. The ring was made according to spec and just what I wanted. I wouldnt hesitate to recommend The Gold Avenue. A 5 star experience for sure 😊
Great service! Extremely helpful staff.
Was quick and easy. Will definitely be using them again!!!
Was quick and easy. Will definitely be using them again!!!
I had a really great experience at the Gold Avenue, they made me feel secure and safe and the experience was seamless and enjoyable. Will definitely use their services again!
Great experience, very professional. Knew exactly what I needed. Will definitely be going back.
Brilliant service. Quick easy and efficient. Would highly recommend to anyone looking to sell their luxury items
What a great experience from start to finish, professional and friendly with instant payment. Highly recommended.
