How To Check If Gold Is Real

Key takeaway: You can run a few honest at-home checks, such as the magnet test and a careful look at the hallmark, but none of them prove purity on their own. For a result you can trust, The Gold Avenue in Illovo, Sandton tests your gold electronically in front of you and values it against the […]
How Much Can I Get For My Gold Jewellery In South Africa?

Key takeaway: What your gold jewellery is worth comes down to three things: how much it weighs, how pure it is (its carat), and the live gold price on the day you sell. No honest buyer can quote you a rand figure over the phone without weighing and testing the piece first. At The Gold Avenue […]
How To Sell Your Luxury Watch In South Africa

Key takeaway: Selling a luxury watch well in South Africa comes down to knowing what drives its value, keeping your box and papers together, and choosing a buyer who authenticates properly. At The Gold Avenue in Illovo, Sandton, your watch is examined and verified in front of you, priced against the market, and paid out the […]
How To Sell Your Diamonds For Cash In South Africa

The Ultimate Guide to Selling Your Diamonds for Cash in South Africa Key takeaway: Selling a diamond well comes down to understanding how it is valued, gathering any paperwork and choosing a reputable buyer who tests the stone in front of you. At The Gold Avenue in Illovo, Sandton, we assess your diamond transparently and pay […]
The History of Krugerrands: South Africa’s Iconic Gold Coin

Key takeaway: The Krugerrand, first minted in 1967 by Rand Refinery, was the world’s first modern one-ounce gold bullion coin and remains among the most traded gold coins anywhere. That heritage, combined with its trusted one-ounce gold content, is why it holds such strong resale value today. The Gold Avenue in Illovo, Sandton buys Krugerrands directly […]
How Can You Tell If A Krugerrand Is Real

Key takeaway: A genuine full Krugerrand weighs 33.93 g, measures 32.6 mm across and 2.84 mm thick, is not magnetic, and carries crisp springbok and Paul Kruger detail with a milled edge. At-home checks are a useful first filter, but only professional non-destructive testing confirms it for certain. The Gold Avenue in Illovo, Sandton verifies coins […]
Sell Krugerrands in South Africa At The Highest Price

Key takeaway: To sell a Krugerrand in South Africa, take it to a reputable, registered dealer who weighs and tests the coin in front of you and prices it against the live gold market, rather than a fixed rand figure. The Gold Avenue in Illovo, Sandton, buys Krugerrands from the public, explains every offer openly, and […]
Welcome to the Gold Avenue

Switching the way you sell luxury at The Gold Avenue